User Lifecycle Manager (Customer Journey/ CRM)


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Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume
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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Binance is looking for an experienced User Lifecycle Manager to strategise and develop user lifecycle campaigns based on complex data and research with the goal to optimise Binance's outreach and conversion to the end users.
This role can be based remotely in an Asia location.


  • Accurately mine user needs according to the user lifecycle, and target them through operation strategies, aligning with Binance's business development goal
  • Have an in-depth understanding of the characteristics of the company, brand, business, external competitions; set up different strategies to different business scenarios, markets and users
  • Reach and engage users via operation tools (e.g. Push, Email ,Inmail) and other programs like coupon, credits or other benefits
  • Conduct data analysis on campaign results between selected user group and other contrast group; use data to optimize and formulate operation plans
  • Collaborate with different local/business units and central teams to construct cross selling strategies


  • 5+ years of experiences in user lifecycle management preferably in Internet or Fintech industries
  • Experiences in managing global user base/ projects will be a plus
  • Possess strong awareness in advertising and user operations e.g. loyalty programs, coupons, credits and activity management
  • Ability to use complex data to identify issues, generate hypothesis and formulate campaigns
  • English fluency is a must, Chinese is a plus
  • Degree or above in Marketing or data-analysis related subject
Conditions• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): Asia/Pacific
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