Account Based Marketing Manager


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What we need:In short: high-quality enterprise leads to feed our rapidly growing go-to-market organization, so we can accelerate our mission to democratize discovery. If you’re up for the challenge of building and scaling a synchronized ABM attack that raises Logikcull’s profile and drives pipeline within name-brand target accounts, we want -- no, we need --  you on the team. You’ll be responsible for implementing account-based campaigns across email, social, content, events, retargeting, and other channels. And you’ll help build the tech stack (e.g. DemandBase, Terminus, etc.) that maximizes their impact. Do you dream in account tiers? Is your favorite data intent data? Do you EAT cookie targeting? Good. Come join us.
Who you’ll work with: Robert Hilson, VP of Marketing. Check out this short video to learn about me and the team.

What you’ll do:

  • Define ABM strategy and work with marketing and sales to execute against it.
  • Identify, own and manage the optimal ABM tech stack.
  • Help develop and execute against vertical-specific, account-focused playbooks including outbound prospecting, nurturing channel activities, and events with the goal of driving sales-accepted leads, building the pipeline, and speeding time to close.
  • Collaborate with marketing and sales on campaigns, custom content, digital marketing, message testing, and creative development to maximize the effectiveness of playbooks.
  • Identify and iterate on the most effective messaging, value propositions, channel tactics, and content for key personas. 
  • Help define and track ABM metrics to ensure business impact, as measured by pipeline/bookings sourced and influenced within target accounts. 

What we’re looking for (you!):

  • Demonstrated ability in multi-channel B2B marketing within enterprise SaaS.
  • Demonstrated ability owning ABM platforms (DemandBase a plus). 
  • A track record of driving pipeline growth within a named-account GTM approach.
  • Experience building and delivering campaigns, events, and executive and key account programs.
  • Demonstrated experience sourcing and overseeing vendors for program execution.
  • You thrive in a fast-paced environment, juggling multiple projects and deadlines.
Why us? 😍Join for the amazingly talented and kind people. Stay for the massive customer and market impact. Read what our employees & customers have to say, and be sure to watch this quick explainer video. We're 100% remote/distributed, and staying that way! Our benefits are best in class. And our perks, including $1k/year for WFW (Work From Wherever), company off-sites (see photos), half-day Fridays, and killer SWAG make working @ Logikcull even better.

Logikcull is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military, and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law. All employment is decided on the basis of qualifications, merit, and business need.
Job perks/benefits: Startup environment Team events
Job region(s): Worldwide/Anywhere
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