Media and Public Relations Manager

Remote or Head Office

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PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since its inception, PointClickCare has grown exponentially with over 1,700 employees today all working towards impacting the lives of millions. Recognized by Forbes as one of the Top 100 Private Cloud Companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Culture, PointClickCare leads the way in creating cloud-based software. With its recent acquisition of Collective Medical, PointClickCare solidifies its position as a high growth healthcare software provider, serving over 21,000 long-term and post-acute care providers and over 1,300 hospitals. Their shared mission to support vulnerable populations is allowing PointClickCare and Collective Medical to connect disparate points of care at scale faster than anyone else in the market.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
Summary of Position:
We are looking for an energetic Media and Public relations professional to join our team.  Reporting to the Sr. Manager of Corporate Communications and working closely with the Brand and Communications team, this role will be responsible for executing on media and public relations initiatives that support the growth and recognition of the PointClickCare brand across core segments. 


  • Manage all aspects of media/PR programs that generate earned and/or owned media coverage for the PointClickCare brand to support the company’s narrative
  • Develop relationships and liaise with appropriate media and third-party influencers
  • Maintain a keen understanding of industry trends impacting PointClickCare and make appropriate recommendations regarding PR strategy surrounding them
  • Work closely with PR agency to proactively support and execute all media/PR campaigns across the US market
  • Work with PR agency to track all brand mentions and generate weekly, monthly, and quarterly reports of coverage and quality scores
  • Work alongside PR agency to ensure editorial calendar and media database is up to date, providing suggestions and strategic guidance to internal teams on what media trends and topics are relevant
  • Responsible for crafting media-worthy stories around product innovation, marketing initiatives, customer success, and executive profiles
  • Draft and edit media pitches, press releases, key messages, briefing documents, FAQs, talking points, etc. as needed
  • Coordinate and manage all interviews with internal spokespeople and/or third parties, briefing spokespeople on key messaging
  • Produce timely and relevant content for media audiences and stakeholders of PointClickCare
  • Oversee production of various PR and corporate communication assets to be used across various media platforms
  • Manage the press release process for PointClickCare’s Partner business, overseeing internal reviews for all partner press releases
  • Work collaboratively with a diverse team to effectively contribute to integrated communications strategies - with the intent to ensure singular message distribution to media
  • Develop and manage media relations strategy for the Canadian market, ensuring support and alignment with Employer Brand efforts
  • Support with the company’s internal communication and Employer Brand strategy
  • Day-to-day management of PointClickCare’s Instagram channel, ensuring alignment with Employer Brand strategy
  • Work closely with the Content team and PR agency to provide support on Social Media strategy as needed
  • Support and execution on various corporate communication initiatives as needed (Speaker Bureau, submission for corporate awards, CFPs, company fact sheets, etc.)  


  • University degree or college education in Public Relations and/or Communications
  • 5-7 years of media relations experience in agency and/or corporate environment
  • Strong media and influencer relationships, experience with U.S. media considered an asset
  • Ability to deliver high quality work under tight deadlines
  • Results oriented, with an ability to work in a highly collaborative environment
  • Self-starter with high energy, who thrives in a fast-paced environment
  • Exceptional communication skills – oral and written with strong proficiency in Microsoft software (Word, Excel, PowerPoint)
  • Demonstrated success in developing PR campaigns including press coverage from key media
  • Strong project management skills, with an ability to juggle and prioritize multiple tasks and competing priorities
  • Enthusiasm to manage the day-to-day execution of integrated communication tactics
  • Experience in building consensus, collaborating with cross-functional groups to get things done
  • Skilled at storytelling – can thread a narrative together and connect the dots
  • Razor-sharp focus, attention to detail, and time management skills
  • Understanding of cloud-based technologies and knowledge of the long-term care industry considered an asset
Working at PointClickCare goes beyond the resume, because the work we perform makes a true difference in people’s lives. We build innovative healthcare technology for seniors and their caregivers that improve their quality of life and well-being on a daily basis. We believe work is so much more meaningful when you’re doing it with a higher purpose.
For more information on PointClickCare, please visit us on Glassdoor and LinkedIn 
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.
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Job perks/benefits: Health care Startup environment
Job region(s): Europe
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