Head of Partner Ecosystem Marketing, APAC

Remote, APAC

Full Time Executive-level / Director
Confluent, Inc. logo
Confluent, Inc.
Confluent is building the foundational platform for data in motion so any organization can innovate and win in a digital-first world.
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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can create a central nervous system to innovate and win in a digital-first world.
We’re looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.
About the RoleWorking closely with the Partner Ecosystem team, this role is the missing piece of the puzzle in our regional marketing matrix.  In this role you will be responsible for developing and executing Confluent’s regional PE marketing strategy in alignment with Confluent’s regional business and global partner strategy. Indeed, this role will create the blueprint for Confluent’s International Partner Ecosystem Marketing (Cloud and GSI). You will also own the end-to-end partner campaign in-region, and the day-to-day execution and orchestration of partner marketing activities. 

What you'll do

  • Develop and execute Confluent’s regional PE marketing strategy in alignment with Confluent’s regional business and global partner strategy
  • Create Confluent International Partner Marketing blueprint and build PE internal brand - Confluent and Partner Ecosystem
  • Establish Partner Marketing Operating rhythm
  • Cultivate and own senior relationships with Partners
  • Identify and coordinate the development of new marketing programs, working with internal teams to achieve PE PG goals
  • Develop and execute end-to-end integrated partner marketing campaigns in collaboration with PE team and other Marketing teams (Field Marketing, Events, Marketing Ops, Corporate Comms, Product Marketing)
  • Understand and establish a process for working with different Partners to complete above 
  • Orchestrate with HQ partner marketers to bring their content to the field and SDR teams and ensure support for upstream fulfillment for global programs
  • Content localization: ensure flow of locally appropriate joint messaging, solution briefs, slide presentations, business and technical white papers, web and social content, etc. (for both internal and external enablement)
  • Leverage partner ecosystem for brand awareness: joint PR / case studies / blogs / reference materials, including creation of speaker bureau for activities, including Kafka Summits, Partner events, and Confluent Field activities
  • Devise quarterly plans and manage regional budget
  • Review, plan, analyze and report on programs and campaigns 

What we're looking for

  • A minimum of 7+ years of related experience in Partner or Business Development, 5 of which should be in Ecosystem Program leadership
  • Track record of building and scaling ecosystem programs that cover technology, consulting, and infrastructure partners
  • Ability to connect business and technology strategy
  • Ability to work as an individual contributor, combined with the ability to hire and develop a cohesive team over time
  • Knowledge of regional operations
  • Excellent communicator at all organization levels
  • Experience in enterprise software
  • Working in Open Source software models and CA-AM and CSAP certification preferred
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.
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Job perks/benefits: Career development Team events
Job region(s): Asia/Pacific
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