Marketing Copywriter (Remote Optional)

New York, NY

Petal logo
Petal
Credit cards with cash back at many local businesses, no annual or international fees, high limits, and a mobile app that makes it easy to manage your money, track your spending and automate payments.
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The Petal Mission
Petal’s mission is to expand access to opportunity by making responsible and modern financial services available to everyone. Our vision of responsible credit for the modern world has us using data to get a clear picture of applicants’ financial abilities and helping our users build their financial future through our products.
We're pioneering a new approach to credit access, enabling applicants to leverage not just their credit history, but also their banking history and other data to establish their creditworthiness even if they are declined at the big banks. Our proprietary Cash Scoring technology takes applicants’ income, spending, and savings into account and is helping traditionally underserved consumers across the United States access honest, simple, and responsible credit, even if they’ve never had it before.
We bring the same ingenuity to the Petal Card product experience itself. Our simple and intuitive app gives members access to credit score tracking, budgeting tools, subscription management, and automated payment options—everything they need to make financial progress.
Now more than ever, Americans need help improving their credit safely, responsibly, and affordably. If this sounds like something you’d like to be a part of, apply now, and let’s change this trillion-dollar industry together.
The Marketing Copywriter role 
Petal is seeking a Marketing Copywriter to become an integral member of the Brand Team.  Someone with a proven track record of creating engaging financial copy who can adapt to brand tone quickly and help fine-tune our advertising, marketing communication (emails/newsletter/etc), and social copy. As the ideal candidate, you’ll have collaboration in your DNA as you’ll often work cross-functionally with Product, and Customer Support. You’ll partner with subject matter experts across these teams to create content that pulls card members in and moves them to act.  
While financial writing has a history of being dry and complicated, you believe there is always a simpler and more engaging way to get your message across. You are open to new ideas and always looking to improve your emails, looking at data to optimize results.  Independent, creative, and with a love of insights, you’re excited about creating a mission-based financial product that aims to improve the financial lives of all Americans.

Scope of responsibilities

  • Work closely with the Marketing, Brand, Product, and Customer Support teams to help create all email communication, direct mail, newsletters, website, blog posts, and social copy.
  • Collaborate cross-functionally to write Knowledge base copy, and email macros.
  • Be a resource to Product Design on UX copy as needed.
  • Be able to manage time efficiently and perform against tight deadlines.
  • Maintain a consistent Petal brand voice across all touchpoints.
  • Exceptional writing skills; ability to write clear, concise copy. As well as experience in copy editing materials. 
  • Change gears easily, working with different teams and across channels in a fast-paced, iterative environment.

Qualifications:

  • 4+ years in copywriting, preferably in customer-facing emails.
  • Must have experience in Fintech, finance, consumer products, or DTC.
  • Outstanding verbal and written skills with a keen eye for details.
  • A passion to help people navigate the confusing world of finance.
  • Ability to handle feedback and turn it into positive output.
  • Strong attention to detail.
  • Passion for digital marketing tactics, trends, and best practices.
  • Experience collaborating with multiple stakeholders.
  • Possess a mild social media obsession.
  • Sense of pride in presenting well-written, on-brand, error-free work.

Nice-to-haves

  • Start-up experience is a plus!
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Job perks/benefits: Startup environment
Job region(s): North America
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