Segment Marketing Specialist (Remote North America)

Remote or Head Office

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PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since its inception, PointClickCare has grown exponentially with over 1,700 employees today all working towards impacting the lives of millions. Recognized by Forbes as one of the Top 100 Private Cloud Companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Culture, PointClickCare leads the way in creating cloud-based software. With its recent acquisition of Collective Medical, PointClickCare solidifies its position as a high growth healthcare software provider, serving over 21,000 long-term and post-acute care providers and over 1,300 hospitals. Their shared mission to support vulnerable populations is allowing PointClickCare and Collective Medical to connect disparate points of care at scale faster than anyone else in the market.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
Position Summary:
Reporting to the Sr. Manager of Segment Marketing,  the Segment Marketing Specialist plays a supportive role in planning, execution and measurement of marketing activities aligned to segment-specific objectives.  The successful candidate will support the Segment Marketing Manager(s) to effectively and efficiently drive the acquisition of new customers (market share) and improve product adoption (share of wallet) within mature and emerging market segments.
The Segment Marketing Specialist will work closely with members of the Sales, Sales Enablement, Customer Success and Marketing teams to ensure internal resources are properly enabled and aligned in executing cross-functional segment plans.  

Key Responsibilities:

  • Collaborates with others to support the execution of segment-specific marketing programs.
  • Maintains segment level personas in collaboration with Product Marketing
  • Responsible for working with others to ensure programs deliver on objectives - on time and within budget.
  • Supports the development of core segment messaging to drive accurate and consistent storytelling across the organization and throughout all marketing programs. 
  • Provide writing and editing support for internal enablement and external communications assets, including: collateral, presentations, brochures, case studies, white papers, web content, videos, newsletters, ads and sales tools.
  • Tracks and reports on segment activity performance.  Provides insights and recommendations to improve results.
  • Assists in market research including working with vendors, building questions and managing deliverables
  • Accountable for gathering customer insights through survey, interviews and analyzing customer portal discussions

Required Experience:

  • Bachelor degree or equivalent experience in a business/marketing role
  • 3-5 years overall experience in a marketing or communications role within a software or technology company, with preference given to individuals with prior experience in industry / vertical marketing (especially LTPAC)
  • Detail-oriented with the ability to coordinate cross-functional project tasks from inception through execution
  • Knowledge of general marketing principles and practices
  • Exceptional interpersonal and communication skills
  • Excellent time management, interpersonal, analytical and problem solving skills.  An ability to be flexible and excel in a fluid environment
  • Experience with healthcare software and/or project management is a definite asset
  • A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen”
Working at PointClickCare goes beyond the resume, because the work we perform makes a true difference in people’s lives. We build innovative healthcare technology for seniors and their caregivers that improve their quality of life and well-being on a daily basis. We believe work is so much more meaningful when you’re doing it with a higher purpose.
For more information on PointClickCare, please visit us on Glassdoor and LinkedIn
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.
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