Product Marketing Manager, Auto Lending


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Notarize provides legal online notarizations available 24x7. Connect with licensed electronic notaries by live video call. Use any computer or smartphone.
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At Notarize, we’re pulling the future closer. As the first company to complete a legal online notarization, online mortgage closing, online will, online auto sales, and countless other critical transactions, we’re proud of our role in bringing industries into the digital age. 
Our business has grown exponentially (over 600%) in the past year, as companies in a wide variety of industries look to us to help their customers get crucial legal transactions processed remotely. We’ve been dealing with a number of challenging (but interesting!) scalability issues, as more and more global enterprise companies look to Notarize to help them speed up business processes and provide better customer service in a new, fully-remote world. We’re building the team that will operate a critical platform company in tomorrow’s economy. Come join us!
Notarize is proud to be a fully-distributed team. Employees can work from anywhere in the United States - all 50 states and D.C too.
As a Product Marketing Manager, Auto Lending, you'll manage content strategy and go-to-market plans for Notarize's enterprise auto lending offering. You'll have the chance to make a major impact by developing a deep understanding of our customers and their challenges and then turning those insights into compelling messages, value props, launches, and sales enablement materials. Not only will your audiences be external, but you’ll also play a key role in helping our internal teams understand how our products are evolving while staying continuously up to date about the latest releases and updates. Being entrepreneurial, empathic, collaborative, and passionate about building new programs from scratch are all critical to this role.

What you’ll do as an Product Marketing Manager, Auto Lending at Notarize:

  • Develop a deep understanding of our target markets in the auto lending space, including buyer personas, key use cases, and customer needs
  • Simply and clearly articulate the company value proposition and competitive differentiators in all internal and external content at the product and solution levels
  • Work closely with a range of cross-functional stakeholders across product, engineering, design, marketing, PR, and customer success to develop go-to-market strategy plans and execute launches of new products and services
  • Build and support rollout plans geared to increase awareness and adoption of new features and updates for both internal audiences at Notarize and external customers and prospects so customers know what’s coming when
  • Curate external release notes for specific customers and key verticals
  • Create compelling, comprehensive, and easy-to-understand external marketing content and sales enablement collateral that scale our GTM programs
  • Engage with the sales team to ensure they are informed on product positioning and equipped to deliver consistent, competitive messaging to the right customers
  • Conduct competitive intelligence & market research studies and analyze their findings to understand customer and market opportunities for future GTM programs
  • Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
  • Communicate effectively and often to ensure all stakeholders are aligned

What we’re looking for:

  • 3-6 years of marketing experience (B2B/SaaS environment) primarily focused on product marketing
  • Experience in and a nuanced understanding of the auto lending industry
  • Demonstrated ability to successfully launch new products and features in market and deliver on KPIs
  • Experience managing and developing new product marketing programs with clear data-driven results
  • Partnering with engineering to deeply understand how the product works and can talk and write about APIs, SDKs and integrations as comfortably as customer-facing features 
  • Strong user empathy and passion for helping others reduce stress
  • Comfort being very hands-on in creating a range of marketing assets
  • Ability to flex between creative and analytical modes; as comfortable designing a campaign as you are digging for insights in a dataset
  • Strength in translating and writing about complex technical concepts into compelling messaging for all audiences, from C-level to frontline operations
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, business operations, and creative teams
  • Experience at a startup or midstage organization

Some of our benefits:

  • Competitive salaries & equity
  • Heavily subsidized medical, dental, and vision
  • 401k with 4% match
  • Unlimited PTO and flexible work schedules
  • Paid parental leave
  • Annual budget for personal learning and development
  • Small, cross-functional teams
  • Strong emphasis on collaboration and mentorship
  • Regular Lunch & Learn sessions and Demo Days

Our core values:

  • Solve Problems That Matter: We serve some of the most important moments in people's lives. It's a responsibility we embrace by focusing obsessively on the issues that will have a quantifiable impact on our customers and our company growth. 
  • Yes Before No: We are optimistic about our ability to change lives by transforming outmoded processes. We believe our efforts can create a better future, and it is our attitude that will allow us to pull that future closer.  
  • Start With Why: We don't presume to understand the intentions of the people around us, whether coworkers or customers. We ask honest questions and listen to feedback in order to gain insight, build trust, and create memorable experiences. 
  • Stamp Together: We create a strong team and a welcoming workplace by valuing diverse perspectives. Every role in our organization is supported and valued equally, without regard to location or background.
Notarize is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We'd love to hear from you. 
Job region(s): Worldwide/Anywhere
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