Website Analytics Analyst

Remote - USA

Fanatics Inc logo
Fanatics Inc
Fanatics offers the broadest assortment of fan merchandise and memorabilia worldwide.
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Company Overview
As a global leader in licensed sports merchandise, Fanatics is building the leading global digital sports platform and changing the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through an innovative, tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy. Operating multi-channel commerce for the world's biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in flagship stores, in stadiums or on-site at the world's biggest sporting events. Through Fanatics’ innovative commerce capabilities and cutting-edge tech platform, the company has assembled one of the best databases of fans globally which is now being leveraged across the broader sports ecosystem to build new, large-scale digital sports businesses outside of merchandise. Fanatics is the majority owner of Candy Digital, a next generation digital collectibles company that is partnering with prominent sports properties - including MLB and MLBPA - to build an official NFT ecosystem where fans and collectors come to purchase, trade and share officially licensed NFT’s. Additional ventures that will build out Fanatics’ footprint across the broader digital sports landscape will be announced in the coming months.  Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.  In addition to e-commerce, the capabilities of Fanatics include omnichannel-integrated physical retail operations across a broad portfolio of flagship stores, team retail and special events; international capabilities that provide a global sports retail platform; and an in-house merchandise and manufacturing division that is a licensed partner of professional and collegiate teams and helps fans express passion through a broad range of apparel and non-apparel products created under the Fanatics, Nike, Top of the World, Majestic and WinCraft brands. As a market leader with more than 8,000 employees and over 300 partners, suppliers, and vendors in 11 countries, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans.  Fanatics is also dedicated to making a positive impact in the communities where we all live, work and play through strategic philanthropic initiatives. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.     
About the Team
Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.

Site Experience-Associate We are looking for someone with a tenacious, can-do attitude who is passionate about utilizing statistics and data to improve our business. This role will be responsible for wrangling data from multiple sources to deliver analytical insights to drive our A/B testing program forward. This role will also play a key part in discovering new data science methodologies to enhance our current testing program. Interaction with multiple teams across marketing and tech, including senior leadership, is expected, and candidates need a proven track record of distilling down complex, large data sets.Responsibilities·Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data·Automate data collection and templates for all experiments including primary and secondary KPI, segmentation, profitability, statistical validity, etc.·Proactively identify test-specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterations·Develop modeling techniques to improve the testing velocity and win rate of the program·Ensure data integrity and recognize / resolve data inconsistencies in databases, reports, and analyses ·Support the ongoing analytics needs of the business as well as the test ideation roadmap via KPI reporting, structured and ad-hoc analysis, customer insights, etc.Qualifications·Bachelor's degree required with 4+ years’ experience in digital data and business analytics. Graduate degree in Statistics, Math, Economics, Engineering or Marketing Analytics preferred.-Strong understanding of relational databases, SQL, and query planning, writing and execution·Strong quantitative/analytical skills and understanding of A/B testing statistics·High proficiency with Web Analytics tools (Adobe Analytics experience preferred)·Experience working with big data technologies on AWS (S3/RedShift/Presto/Hive/Spark) a plus·Experience with data visualization tools (Tableau, MicroStrategy, R/Shiny) a plus·Experience with advanced statistics, machine learning, scripting in industry standard tools (R, Python, etc.) a plus·Microsoft Excel experience required, with Macros and VBA coding knowledge preferred·Must possess strong interpersonal, written and verbal communication skills, with audiences ranging from inexperienced end users to C-suite decision makers·Ability to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgency·Ability to work extremely well with cross-functional teams; independently and proactively-Talent for communicating technical or detailed information effectively and succinctly to nontechnical audiencesTryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants.  Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address.  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Job region(s): North America
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