Senior Manager, Retention Marketing (1696)

Remote

Full Time Senior-level / Expert
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The JVN team at Amyris is looking for a skilled Senior Manager, Retention Marketing to join the team to drive rapid growth of jvnhair.com. This role will be focused primarily on developing and executing strategies to drive customer engagement, retention, and long-term value. This role would be responsible for developing and managing the CRM, Email, SMS and loyalty programs. This role will report to the Dir. of Ecommerce.

Responsibilities:

  • Email Marketing execution: Develop daily email schedule and execution in line with the overall brand content and promotional strategy.
  • Define, and maintain lifecycle marketing journeys including triggered and segmentation with a focus on growing LTV.
  • Complete creative briefs and work with internal/external teams (brand marketing, creative, implementation) to bring emails to execution.
  • Email Marketing strategy: Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improved contact strategies.
  • SMS Management: Define and execute SMS program vision, content strategy, and creative messaging (including execution) in line with overall content strategy and promotional cadence. 
  • CRM: Understand and build upon segmentation strategies and how they contribute to overall performance metrics. Look for meaningful ways to contribute to the overall lifecycle marketing strategies through CRM data. 
  • Manage Email and SMS vendor relationship and contract agreements (i.e., Salesforce, Attentive).
  • Provide daily/weekly reporting and analytics on Email, SMS metrics, growth, and action plan for continuous improvement. 
  • Monitor and analyze email performance trends for usability and conversion optimization with a focus on revenue goals. 
  • Supervise daily email operations and production.
  • Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods.
  • Ensure quality and on-time execution of all email campaigns.
  • Provide leadership, direction, and functional guidance to junior team members. 
  • Partner with other channels to ensure a seamless, holistic, and consumer experience.

Required Qualifications:

  • Bachelor’s degree or equivalent combination of education, training and/or experience.
  • 8+ years of site, digital marketing experience.
  • Previous success working in fast-paced, fast-growth B2C businesses. 
  • Strategic + Hands-On: Experience crafting strategy as well as tactical implementation.
  • Data-Driven + Excellent Communication Skills: Strong analytical skills analyzing large data sets and turning them into actionable insights.
  • Detail-oriented, flexible with an ability to multi-task and manage shifting priorities. 
  • Organized, strong project management skills with proven track record of delivering high quality work under tight timelines.
  • Self-Motivated + Team-Oriented: works well independently and collaboratively with all levels of the organization. 
  • Decisive + Accountable: Must demonstrate sound decision-making and ability to react quickly under pressure.
  • Operates effectively in a fast-paced, deadline-driven environment. 
  • Experience with Microsoft Office suite of programs, including Outlook, Word, Excel and PowerPoint. 
  • Excellent written and verbal communication skills. 
  • Entrepreneurial and has a strong work ethic.

Preferred Qualifications:

  • 8+ years of site, digital marketing experience (ecommerce preferred).
  • Experience with HTML preferred.
  • Experience with A/B and multivariate testing preferred. 
  • Experience with SFMC a plus.
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Amyris, a leader in industrial synthetic biology, uses its innovative bioscience solutions to achieve renewable products by converting plant sugars into hydrocarbon molecules. Amyris’ molecules are used in wide range of specialty & performance chemicals, flavors & fragrances and in applications ranging from cosmetics to biofuels. Learn more at www.amyris.com.
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