Paid Media Manager

San Francisco, Austin, or Remote

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Shippo
Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or...
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Before you read on, take a look around you. Chances are, pretty much everything you see has been shipped, often multiple times, in order to get there. E-commerce and parcel shipping volumes are exploding but so are customer expectations about shipping speed and cost. Managing shipping and logistics operations to meet increasingly exacting demands is an extremely hard endeavor, especially for SMBs who can be left in the dust by larger and far more sophisticated competitors. But this does not have to be so.
At Shippo, our goal is to level the playing field by providing businesses with access to shipping tools and terms that would not be available to them otherwise. We lower the barriers to shipping for businesses around the world, and move shipping from a pain point to a competitive advantage.
Through Shippo, e-commerce businesses, from fast-growing brands to mom-and-pop shops are able to connect to multiple shipping carriers around the world from one API and dashboard, and seamlessly run every aspect of their shipping operations, from checkout shipping options to returns.
Join us to build the foundations of something hard yet meaningful, roll up your sleeves, and get important work done everyday. Founded in 2013, and funded by top-tier investors likeD1 Capital Partners, Bessemer Venture Partners, Union Square Ventures, Uncork Capital, VersionOne Ventures, FundersClub, we are a fast-growing and proudly distributed Unicorn with hubs in San Francisco and Austin. We are also featured in Wealthfront’s Career Launching List  and Forbes’ Cloud 100 list of fast growing startups.

Responsibilities

  • Drive Shippo’s footprint and conversions through awareness, direct-response, and lead generation tactics with Google Display, Google Discovery, YouTube, Bing Ads Display Network, and Programmatic RTB ads
  • Slice and dice Shippo’s database, in-market, and interest-based audiences to create personalized and innovative campaigns.
  • Architect the user experience to increase conversions at the top of the funnel by creating and optimizing the audiences, ad campaigns, landing pages,
  • Drift chat experience, web convertibles, as well as launching effective A/B tests. 
  • Partner with SEM Manager and collaborate cross-functionally with: Sales team to ensure quality lead delivery and proper follow-up according to established SLAs
  • Growth team to perform necessary experiments to optimize KPIs such as activation %, Revenue, and CAC Monitor, measure, and report campaign performance across relevant KPIs
  • Drive and own Shippo’s web convertible/pop-ups to help fuel top-of-funnel acquisition goals and nurture early prospects  

Requirements

  • Minimum 3-4 years of demand generation experience or similar Strong experience in Google: Display, Discovery, and YouTube, as well as the Bing Display Network, and Programmatic RTB ads
  • Ability to adapt within a high-velocity B2B sales environment Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must
  • Strong experience with data analytics/tools: i.e. Google Analytics
  • Intricate knowledge of paid advertising best practices

Nice to have experience with:

  • Experience with marketing automation tools:  i.e. HubSpot and Marketo
  • Knowledge of Programmatic RTB tools/platforms is a must. (Example: Campaign Manager 360, Pub Matic, etc) 
  • Experience landing page tools: i.e. WordPress/Unbouncedigital
  • Marketing tools i.e SEMRush/Moz
  • Customer data platform i.e Segment
  • Tag management system i.e Google Tag Manager
Benefits and Perks
Medical, dental, and vision healthcare coverage for you and your dependents. Pets coverage is also available!Flexible policy for PTO and work arrangement 3 VTO days for ShippoCares volunteering events $2,500 annual learning stipend for your personal and professional growthCharity donation match up to $100Free daily catered lunch, drinks, and snacksFun team events outside of work hours - happy hours, “escape room” adventures, hikes, and more!
Job region(s): North America
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