Ecosystem Product Marketing Director

Remote - United States

Full Time Executive-level / Director
Tealium Inc. logo
Tealium Inc.
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WHO WE ARE:Tealium is the trusted leader in the customer data industry. We believe unified customer data is an organization’s most valuable asset and greatest competitive advantage. We help brands seamlessly unify their siloed customer data and applications in real time, and drive more profitable interactions across all touchpoints. Tealium’s Customer Data Platform (CDP) enables you to connect your data so you can connect with your customers.
Founded in 2008, Tealium’s patented and award-winning solutions are used by over 1,000 of the world's most innovative brands, including Sony, Providence St. Joseph Health, Cambria Health, T-Mobile, Hulu, Uber, Facebook, Expedia, Hyatt, Barcelo Hotel Group, Sportsbet, Utah Jazz, American Airlines, The Gap, Orange, and many others.
We are looking for a talented product marketer that has a passion for customer data and ecosystempartners. You enjoy technology and are naturally curious. You get energized working with differentteams and helping define the ‘why these solutions are better together’ story.This leader is customer and partner facing, serving as a subject matter expert for different use casesand solutions between Tealium and other technologies.

Who you are

  • You are curious and enjoy figuring out why things work. You can assess customer needs/challenges and align the right technology solutions.
  • You support the Product team with your insights. You help support important / complex deals where an expert perspective makes the difference. Additionally, you develop use cases, help tell the story of ‘Why Tealium’ to partners, create compelling content and other great funnel catalysts.
  • You live in digital media. Understanding the partner ecosystem and what different companies are up to is exciting and you are adept at developing engaging content, POVs and customer interviews, and participate in online community engagement.
  • Partners will remember your name. You’ll be the person they remember and want to see again.
  • You get our community to love what we have to offer and become a community who engages with us.
  • Your KPI’s will be helping the partner team tell the ‘better together story’ to improve deals (higher ASPs, velocity improvements, and win rate); engagement with key partners, involvement with deals.


  • Role fundamentals: industry insights, interdepartmental collaboration, partnership positioning, messaging (articulate the better together story), content creation, GTM planning, campaign development, partner and sales enablement, input to product
  • Fuel collaboration with our Product and Engineering leaders by providing industry trends and insights that lead to new product and partnership ideas
  • Collaborate with the marketing team to develop high-impact messaging and content in various forms such as technical demos, product showcase videos, blog posts, ebooks, podcasts or others
  • Support sales training and readiness activities for Tealium partnership, channel partners & selected customers
  • Establish recognition within the analytics/MarTech community as a top expert
  • Provide influential thought leadership to end users that shape their approach to topics that include, but are not limited to, first party data strategy, privacy, and how to approach data deprecation…etc.
  • Act as a subject matter expert on key trends and technologies that are shaping the direction of the CDP ecosystem
  • Speak at industry events

Minimum Qualifications

  • 8+ years of experience in product marketing role within MarTech or similar space
  • Substantial hands-on experience – ability to learn new technology fast
  • Interest in customer data, analytics, and how this data is used by different teams and organizations
  • Demonstrated track record of working well with partners and respective organizations
  • Great public speaking skills and experience with technical and non-technical audiences
  • Excellent communication skills with the ability to interact with all levels of individuals, both inside and outside the company.
  • Business and technical writing skills.
  • Self-motivated individual capable of working in a face-paced environment.

Functional Skills

  • BA degree required
  • Market Expertise & Industry Knowledge
  • Product Marketing & Marketing Communications
  • Writing & Presentation Skills
  • GTM Plans
  • Program Definition, Execution & Measurement
  • Global and Regional Sensitivity
  • Project Management
WHY YOU WANT TO WORK HERE: The highly relevant and differentiated positioning of Tealium and our Customer Data Platform (CDP) makes this a unique and rewarding career opportunity. Organizations from start-ups to large global enterprises are utilizing Tealium to unify their customer data in real time and drive improvements in their overall data strategy. Over 1,000 global brands trust Tealium, and in an increasingly noisy market we are proud to maintain best-in-class renewal rates of >90%. When our customers are happy, we’re happy.
Our corporate HQ is located in sunny San Diego, just minutes from the beach and surrounded by beautiful hiking trails and the renowned Torrey Pines golf course. Our location is just one of the many perks we enjoy; At Tealium we dress casually (but professional), enjoy a flexible paid time off policy, rich benefit plans, company holidays, 401(K) match, and employee Stock Options - just to name a few. If you are interested in being a part of Team Teal, we’d love to hear from you!
TEAL celebrates diversity and is an equal opportunity employer. It is our continuing policy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic.  TEAL does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.
Job region(s): North America
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