Content Marketing Manager


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About UsBookNook is a dual bottom line education technology company that is committed to closing the early reading opportunity gap through innovations that prioritize authentic human connections to support learning.  We believe the best edtech solutions are developed and supported by people with their roots in the classroom or the social sector, and we strive to build a team that reflects the diversity of the communities we serve.
The ideal candidate will know how to build and scale content. This individual possesses the ability to think both creatively and analytically and have duties that will include producing and publishing content, writing, editing, and proofreading, formulating content audits/strategies and identifying gaps, overseeing a content schedule to drive launches and innovations for the brand and supporting the sales and service teams. The primary objective of this role is to improve brand awareness and boost engagement.

Role & Responsibilities

  • Write, edit, and proofread content.
  • Institute cross-platform content.
  • Brainstorm with team members to develop new ideas.
  • Build a following on social media.
  • Provide editorial, creative, and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Manage content across all platforms, including email and social media.
  • Partner with the Dir of Marketing and Demand Generation Manager on content strategy and work with team members to execute across all audiences for always-on engagement.
  • Conduct content audits and identify gaps and areas of opportunity to improve messaging and positioning performance.
  • Monitor digital engagement and report on content performance.
  • Build content for campaigns across multiple channels (webinars, events, display, SEO, SEM, social, partnerships, email).
  • Work collaboratively with Sales, Customer Success, and Product to ensure a coherent messaging.
  • Develop marketing content that aligns with the customer journey and sales-buying stages.
  • Work cross-functionally with content, design, and product teams to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
  • Create nurturing program content that drives leads through the sales funnel.

You're A Great Fit If..

  • 3-4 years of content management experience.
  • Experience in the K-12 EdTech industry or background as an educator preferred
  • Adept at keyword placement and SEO best practices.
  • Excellent written and verbal communication skills.
  • Proficiency with popular content management systems.
  • Experience with social media management.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Experience developing multi-channel content, leveraging data to improve performance, and digital marketing channels.
  • Experience targeting B2B customers, Education/EdTech experience is a huge plus.
  • Understanding of search engine algorithms and ranking methods.
  • The ability to manage multiple projects with minimal oversight and the awareness to ask for help when needed.
  • Self-starter and team player with strong communication and problem-solving skills, stellar worth ethic, and hungry to succeed.  
  • Bachelor's degree in communications, journalism, English or related field.
BookNook embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.
Join a company with a mission. BookNook has been around since 2016, is growing fast, and has already helped tens of thousands of children improve their literacy, especially those that come from the most disadvantaged environments. We're a scrappy, smart team that gets things done but we are strong believers in family, friends, and work-life balance. Work on exciting technology and make a tangible difference in the world every day.
Job region(s): Worldwide/Anywhere
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