Director of Content Marketing

United States, REMOTE

Full Time Executive-level / Director
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DescriptionTreasure Data’s marketing team is looking for an experienced Director of Content Marketing to lead our content marketing efforts to drive increased awareness and to support lead generation and sales efforts. This role will drive thought leadership, support go-to-market campaigns, influence SEO strategy and work closely with the PR team. 
The ideal candidate should have deep, hands-on expertise with content marketing, is a great editor and writer, is comfortable with different media types (written, video, social, visual) and has broad awareness of digital channels including web, social, account based marketing and email. Experience in delivering highly effective content strategies is critical. This position is a remote position within the United States.
Responsibilities- Drive the content marketing strategy and execution for Treasure Data including building a team and working closely with vendors such as content, SEO and PR agencies- Bring a deep understanding of B2B technology and marketing along with storytelling skills to be able to produce high quality and compelling content- Be a key part of thought leadership strategy discussions and lead or partner with a vendor or other team for execution- Manage a rolling 12-month content calendar interfacing with regional teams on key assets for specific geos- Track content effectiveness including reach, volume, conversions and inclusion in sales pipeline discussions. Define the best metrics and success criteria for traffic, engagement, brand awareness and intent- Contribute to content as a creator (writer, speaker) as well as an editor- Become a subject matter expert on the industry and represent the category or Treasure Data in forums such as conferences, webinars or podcasts- Collaborate and build relationships with broad cross-functional partners including product marketing, creative and design, campaigns, marketing ops, analytics, product, and external partners and agencies

Minimum Qualification- 6+ years experience with Content Marketing at B2B, technology or software companies- Deep expertise with content strategy, keyword research, content/topic demand analysis, landing page optimization- Excellent problem solving skills and analytical skills including analyzing data, reporting data, developing hypotheses, synthesizing insights & recommendations- Hands-on experience with content creation across a variety of media and channels- Experience presenting ideas to key stakeholders, and collaborating with internal and external cross-functional teams- Familiar with typical marketing campaign strategies and tactics including account based marketing, awareness campaigns, demand-gen campaigns, persona-based marketing, performance marketing, and partner marketing - Keeps up with content and digital marketing trends and best practices- Ability to take initiative and deliver results in remote or in-office environments- Bachelor’s degree or higher - Strong public speaking skillWho we are: Treasure Data employees are enthusiastic, data-driven and customer-obsessed. Our actions reflect our values of honesty, reliability, openness and humility. Treasure Data moved to remote-based work in March 2020 and is committed to ensuring it remains agile to accommodate shifting preferences of its workforce. While we are not working shoulder-to-shoulder, we still work side-by-side, finding unique ways to connect and create together while also respecting each other’s life priorities outside of work. We offer competitive salary and benefits and named one of the 2021 Best Places to Work. Treasure Data is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
What we do: Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments.
Agencies and Recruiters: We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation!
Job region(s): North America
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