Offline Senior Marketing Manager

Remote

Applications have closed
Outschool, Inc. logo
Outschool, Inc.
Find more jobs like this

The Company
Outschool's mission is to inspire kids to love learning. We achieve this by linking learning to kids’ interests, connecting them with other classmates who share their passions, and giving them the autonomy to pick their own paths. Our small group classes meet over live video chat with teachers who celebrate their unique strengths and empower all learners to develop confidence and a strong sense of self.
We're also focused on removing barriers for historically underserved learners who face systemic challenges to their success. In 2020, we started Outschool.org and began offering financial assistance to families in need. We are currently creating an Educator Endowment Fund to appreciate the teachers who are so central to our mission of inspiring kids to love learning.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a child's boundless curiosity to join us on this journey.
The pandemic has been challenging for families all over the globe. We acted quickly and worked together to provide quality resources to learners, parents, and teachers in the past year. As communities worldwide rethink their approach to education, Outschool will continue to innovate and provide kids with unique opportunities to explore their passions.
Earlier this year, Techcrunch recognized Outschool as the newest EdTech unicorn. We've also been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha.

The Role
Outschool has experienced remarkable growth on digital channels by capturing the demand for online classes for kids. We’re now at an exciting time where we’re investing in generating demand for our education marketplace. This role is the first new hire of the Performance Marketing team and is pivotal to Outschool’s continued success. The Offline Senior Marketing Manager will launch an out of home practice at Outschool from scratch. They’ll own the offline channel mix and help build the offline measurement and attribution practice at Outschool. This is an exciting opportunity to build and own an offline strategy for a growing company.

CORE RESPONSIBILITIES:

  • Drive new customers through Offline & Broadcast Media acquisition program (including TV/OTT, Radio, Podcast, Direct Mail, Out Of Home [OOH] and more)
  • Drive strategy and help execute media buys, coordinating with agency partners to support evergreen and campaign-specific initiatives
  • Conduct regular and ad-hoc analyses across our marketing mix to identify trends in campaign performance
  • Make strategic recommendations about where to reallocate investment across channels and tactics to optimize channel performance
  • Work closely with our Creative team, generating briefs and highlighting learnings that help us increase brand awareness and acquire new customers
  • Work closely with our Analytics team to own incrementality and attribution methodology for our portfolio of offline channels
  • Define internal best practices for existing offline channels, and support innovative initiatives that push the boundaries of traditional media while building a global education brand
  • Report to the Head of Performance Marketing and work as a subject matter expert with Data teams, Product teams, and other channel managers

DESIRED EXPERIENCE & SKILLS:

  • Experience planning and running an OOH campaign with the help of an agency or as an individual contributor
  • Track record of delivering new buyers through offline channels
  • Fluent in data and numbers, experienced in Excel (or similar programs), and comfortable performing data analysis and visualization
  • Entrepreneurial spirit and excitement to own a channel, and be the subject matter expert
  • Strong verbal and written communication skills and are comfortable working cross-functionally with various teams and personalities in a fast-paced environment

OTHER CONSIDERATIONS:

  • A highly collaborative mindset and the ability to work with product, analytics, creative, and executive team members
  • Exposure to other data tools, such as Google Analytics, Metabase, and Tableau, or are willing to learn
  • An interest in education and helping to build a better educational system
  • A vocal advocate of diversity and inclusion practices
  • A customer centric approach to campaign creation

OUTSCHOOL CARES:

  • Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
  • Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth. 
  • PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends. 
  • Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable weekly meals, virtual events, expensable home office setup, and internet allowance.
  • Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool! 
  • Community Impact: Outschool matches employee donations to established charities and has committed to donating $3M to Outschool.org non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience. 
Outschool is committed to providing reasonable accommodations to disabled veterans and applicants with physical and mental disabilities. If you need assistance due to a disability, you may contact us at recruiting@outschool.com.
Must be a citizen or legal resident of the U.S. or Canada and reside in U.S. or Canada.
Job region(s): Worldwide/Anywhere
Job stats:  2  0  0

Explore more Remote Work and WFH career opportunities