Growth Director, US

Remote

Full Time Executive-level / Director
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Resident
Luxurious bedding, hand-crafted rug, home decor and more, all in one place.
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Resident is an industry-leader in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016 (with over 1 million happy sleepers and counting), we have also launched the Dreamcloud, Awara and Level Sleep brands to cater to a variety of sleep preferences.  Our mission is simple, we strive to make inspiring products people love coming home to (and to help everyone afford a great night's sleep)! 
Our company is built around continuously improving our ability to introduce new customers to our products, and wow them with exceptional experiences through the shopping and post purchase journey.  We love to use data and metrics to drive our decisions, while keeping in mind that customers don’t speak in numbers, and that each one should be treated as a member of our family.   
Oh, and by the way - we’ve been doing the “remote work thing” since the day we started.  So you can expect a hard working team of people that understands how to create meaningful connections and get great work done virtually - it’s in our nature!
This role is responsible for driving bottom-line growth, utilizing a diverse mix of marketing, PR, product and growth levers both conventionally and in new novel ways. The ideal candidate has proven experience pwning end to end growth in eCommerce ( or similar). 
 You will be a natural and strong leader who can remain calm through all sorts of challenges. You will display confidence in the business of ‘getting things done’ with an energetic and positive outlook to challenging the norm to be the best at what we do. You will lead the delivery of excellence though collaboratively working with your colleagues across the business (Product, Marketing, Designers,Copywriters, Engineers ) ensuring that exceptional results are maintained and smashed.
**This is a Remote, Work From Home Position. To be considered for this role candidates must reside in and be authorized to work in the United States.**

Responsibilities

  • Balance marketing and product responsibilities to surpass growth goals in terms of conversion rate, AOV, LTV, revenue per session, referral revenue etc.
  • Create and test new growth strategies and channels to fuel net new customer acquisition end-to-end, working with marketing and product
  • Make informed product and marketing decisions based on data and analytics; A/B testing
  • Pivot between contributing to high-level decisions and understanding the low-level implications of those discussions
  • Create and empower a collaborative, growth-centric culture across the team and company
  • Work closely with the US GM’s to drive growth while working with a team of in house resources, contractors, and agencies to drive projects to completion (Product Designers, Engineers, Researchers, Data Analysts, Marketers and Copywriters)
  • Ownership and management of marketing and product budget
  • Forecasting, planning and reporting responsibility for all marketing, coordinating with all stakeholders ( product, marketing, operations, CS)
  • Model our values: Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum

Qualifications

  • 3-5 years of relevant growth experience in B2C setting
  • Can fluently speak marketing, product and growth. Has owned all funnel metrics and key business metrics for an entire brand
  • Strong analytics background in performance marketing and funnel optimization
  • Experience using research insights and behavioral data to inform designs which solve user problems to achieve business goals
  • A self starter who is proactive and dedicated to getting results
  • You like to wear “multiple hats”
  • You believe that no problem is too small, just as comfortable coming up with a plan as you are executing it
  • Experience and/or comfortable working in a global matrix structured environment where collaboration and communication is key
  • Strong organization and project management abilities
  • Experience with managing large marketing budgets
  • Experience with e-commerce platforms
  • Proven ability to execute in a fast-paced environment
Job region(s): Worldwide/Anywhere
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