Senior Manager, Key Accounts Marketing, Americas (Remote)

Remote

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At UiPath we see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset, that's why it acts like a compass to us. We’re fast, immersed, humble and bold. And that’s not just words on the walls.
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This Is What You Will Do at UiPath The Senior Manager, Key Account Marketing, Americas is focused on driving demand and customer advocacy to solidify UiPath’s leadership position amongst our Key accounts .  The position will drive integrated brand to demand generation campaigns and events that target prospects and customers from these highly strategic accounts across the Americas to increase customer acquisition, utilization, pipeline and ultimately revenue. This role aligns closely with our Key Account Sales leaders and is responsible for planning, executing, analyzing and optimizing marketing activities to achieve pipeline and revenue goals. 

Responsibilities:

  • Build and maintain strong relationships with the Key Accounts Sales VPs and Account Managers
  • Develop a deep understanding of target audiences, customer pain points, buyer’s journey, key projects and initiatives and competitive landscape across UiPath’s Key or strategic Accounts
  • Leverage existing business tools to assess sales data and collaborate with Americas Marketing, Global Marketing, Key Account sales teams, and Customer Success to plan and execute the marketing strategy to initiate new business at net new accounts and drive expansion in existing accounts.
  • Align and customize global and Americas campaigns to fit Key Account needs
  • Identify, build programs with and manage engagement for relevant third-party events and programs
  • Collaborate with the VP of ABM to leverage the account-based marketing framework and strategy to drive sales and up-level executive relationships across Key Account organizations- including custom events, webinars, email campaigns, direct mail, etc.
  • Develop customer champion internal evangelist  programs to expand UiPath’s solution throughout Key  Accounts
  • Manage quarterly regional budget
  • Measure ROI for all activities, analyze the sales funnel to identify areas for continual improvement 

This Is What You’ll Bring to Our Team:

  • 10 + years experience developing and executing campaigns and events targeted to enterprise executives in the Americas; ideally in the software space
  • A passion for and a proven track record of building high impact, memorable marketing programs from the ground up 
  • Proven digital and event marketing experience across multiple channels: email, paid search, web, etc.
  • A customer-first mentality and strong orientation to customer advocacy and imaginative thinking
  • Proven ability to build strong relationships with Sales
  • Strong collaborator with ability to interface with multiple stakeholders in a fast-paced environment
  • Solid discipline of building/instrumenting metrics to track, optimize and measure program contribution to KPIs
  • Confidence to lean forward fast to delight customers and beat the competition  
  • Vulnerability, empathy and a sense of humor 
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Life at UiPath like a lot of startups, can sometimes feel like a roller coaster. It comes with changes and challenges, but also with the opportunity to shape how work is done, to have great impact and learn a great deal.  At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.
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