VP of Corporate Marketing

Remote, United States

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Who We Are:
Sendoso is where you go to build something bigger than yourself. We’re a San Francisco-based  Series B company with $54M in venture capital, more than 700+ customers and 15,000 active users, and multiple revenue streams. Our company is on an unprecedented growth trajectory and we’re looking for people who want to do great things. 
One of LinkedIn’s Top Startups for 2020, ranked #1 on software review sites like G2, Sendoso helps companies stand out by giving them meaningful, new ways to engage with their buyers and customers. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics—a feat that few companies have achieved.
And we believe that relationships matter, so we’re on a mission to create more human connections in a digital world. If you’re ready to seize tremendous opportunity, take ownership, and do meaningful work that moves the needle, you’re in the right place. 

About Your Role: 
The Vice President (VP), Corporate Marketing is responsible for building the Sendoso brand and sharing the Sendoso story globally. This role will successfully promote Sendoso through a strong PR and communications program, targeted and relevant content and messaging, social media, and a thought leadership narrative. This individual will be a driven and engaged senior leader with a successful track record of building and leading, brand, programs, and PR globally. The VP, Corporate Marketing must have experience across public relations, brand development, creative, digital marketing, social media, and thought leadership campaigns. This is a highly cross-functional role that requires close partnership across executive leadership, Sales, Product Marketing, Partner Management, and Business Operations, and requires strong communication skills — both written and verbal.

Who You Are:

  • You are intellectually curious with a high drive for excellence.
  • You are data-driven and know the ROI of your programs at any given time
  • Creativity and practical execution go hand-in-hand for you.
  • You are a strategist with strong critical thinking ability and an eye towards tactical execution to ensure superior outcomes.
  • You are a top-notch project manager - able to manage multiple initiatives at once with speed and high-quality detail.
  • Self-starter - you have drive and initiative to drive the business forward - and work well across teams and with colleagues.
  • You are customer-obsessed (both external and internal) 
  • You lead by example and inspire your team to strive for excellence.

Projects You’ll Work On:

  • Brand, Voice, and Communications
  • Steward the Sendoso brand ensuring consistency in voice, presence, tone, and activation across channels and touchpoints. 
  • Develop a roadmap for the Sendoso brand which creates strategic differentiation from Sendoso’s competitors and delivers high perceived value to our target buyers.  You will evolve and manage the process for evolving the brand identity, pillars, and narratives.
  • Own corporate messaging that resonates with our prospects, customers, and partners and enables the company to land credibly amongst enterprise customers.
  • Drive brand awareness and increase organic & referral website traffic through PR, social media, and brand campaign plays.
  • Manage corporate communications including executive and employee-facing communications

  • PR & Social Media
  • Define strategy for corporate marketing activities executed across all internal and external channels - brand, content, web, social, and PR.
  • Develop PR and Media strategy demonstrating Sendoso market leadership, though leadership, and unique position in the market as the sending platform of choice leveraging multiple channels (including partners).  
  • Demonstrate a keen understanding of the media ecosystem and grow Sendoso’s reputation among the press as a leading and trusted leader in the space.
  • Develop creative and non-traditional marketing and PR plays that generate awareness, buzz, and position Sendoso as a creative thought leader that others look towards for best in category marketing.
  • Awards and accolades.  Identify and secure targeted awards and accolades for Sendoso including (but not limited to) platform excellence, service and support, employer excellence.  

  • Content Marketing
  • Partner with Product Marketing and Marketing to develop Sendoso’s editorial and content strategy with a focus on thought leadership plays, compelling buyer targeted content, and industry-leading articles and content. 
  • Craft compelling blog content (topically relevant, thought-provoking, visually appealing) that evolves Sendoso’s blog as a destination of choice for marketers, sales, CX, and HR teams.
  • Build topically relevant long-form content (whitepapers, guides, other) that increase demand and drive engagement.  
  • Continually track metrics and performance to identify high-performing content and programs and applying data and insights to improve content performance.  

Experience:

  • 8+ years of experience in corporate marketing in the software industry, preferably having built a new or emerging category
  • Proven track record developing and executing successful B2B corporate communications, content, and brand campaigns.
  • Skilled and proven experience bringing new campaigns and ideas to life.
  • Experience with Software-as-a-Service offerings.
  • Experience leading the development of exciting and effective awareness and brand marketing campaigns that influence c-suite and director-level marketing, sales, and CX buyers.
  • Track record of evolving a brand’s position to a new market category that aligns it with current market and customer priorities.
  • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving environment.
  • Able to coordinate across many teams and perform in a fast-moving startup environment.
  • Proven ability to be self-directed and work with minimal supervision.
  • Outstanding written and verbal communications skills with the ability to explain and translate complex concepts into simple and intuitive communications.
  • Uses data to measure results and inform decision-making and strategy development.
  • Experienced in building and managing high-performing teams.  

What You’ll Love:

  • We're currently working from home due to Covid-19, and the following don't apply until we're safely back in the office: Vacation Bonuses, Catered Lunch & Breakfast, Team Outings (in person), Dog-Friendly Offices, Collaborative Office Space, ClassPass, and Stocked Kitchen
  • Comprehensive Medical Plans plans - we've got you covered
  • Take-What-You-Need Time Off
  • Vacation Bonuses 2X/Year
  • 401K Plan
  • FSA Plan 
  • Volunteer Time Off 
  • Birthday Time Off
  • Catered Lunch & Breakfasts 
  • Team Outings
  • Dog-Friendly Offices
  • Collaborative Office Space
  • ClassPass Membership Program 
  • Fully-Stocked Kitchen 
Sendoso is an Equal Opportunity Employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job region(s): North America
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