Field Marketing Manager (Remote)

Austin, TX, USA

Applications have closed
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Medallia
Medallia Experience Cloud is a customer feedback management software platform that empowers every employee to improve the customer experience.
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Medallia’s mission is to help companies win through customer experience. The world’s best-loved brands trust Medallia’s Experience Cloud™, which embeds the pulse of the customer in an organization and empowers employees with the real-time customer data, insights, and tools they need to make every experience great. Named a leader in the most recent Forrester Wave and ranked in the 2018 Forbes Cloud 100 list, Medallia is growing quickly, with a global footprint that spans Silicon Valley, Austin, New York, Washington DC, London, Paris, Sydney, Buenos Aires, Tel Aviv, and Prague. Here, we value people for each of the aspects that make them whole. We believe that people should not be defined only by a job title—nobody is "just an engineer" or "just a salesperson." We are each partners, parents, children, siblings, friends, and former classmates. We have different backgrounds and we celebrate different cultures. And, just like our product, we honor each of the experiences that build our people.
At Medallia we hire the whole person, not just a part of them.
The RoleMedallia is seeking a proven B2B marketer (Insurance, Financial Services and General Business industries) to create and execute marketing plans that meet the market’s overall objectives. You will align  with the industry sales teams and build strong, trusted relationships to drive their marketing plans. You’ll be responsible for creating customer acquisition campaigns, including events, outbound campaigns, and executive programs. You will be responsible for verticalizing content created by the Digital Marketing team and global campaigns team to ensure that it has the correct vernacular for each department.  Medallia is looking for someone who is organized, detail-oriented, and adept at developing field marketing programs to build and maintain relationships with prospective and existing customers in the Insurance, Financial Services and General Business industries.  You will also regularly collaborate across the marketing organization with content, creative, product marketing, and partner marketing (and more!) to align online activity with broader campaign initiatives.

Responsibilities

  • Support Medallia’s demand generation and sales goals through vertical field and industry events
  • Research, plan and maintain Medallia’s online calendar of events including 3rd party industry conferences, Medallia-driven physical and virtual events, and regional field events
  • End to end management of logistics and execution for your vertical’s planned events; help shape event messaging, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing 
  • Collaborate with the Alliances organization on Medallia’s strategic sponsorships and go-to-market execution plan at partner events
  • Maintain direct alignment with your vertical sales leaders and sales teams in terms of all pre and post event communication, marketing-driven campaigns, event promotion strategy and reporting
  • Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment 
  • Manage and maintain your vertical  field marketing budget
  • Report on vertical event campaign ROI and performance 
  • Research, plan and execute events within budget
  • Coordinate with the campaigns team to develop vertical campaigns and approaches to solve industry challenges.
  • Set goals and define metrics for each event including targeted lead flow and opportunities
  • Schedule and execute on consistent sales outreach/bi-weekly meetings 
  • Manage internal field and events communication between sales and marketing
  • Support strategic industry events through logistics planning and execution 
  • Represent Medallia to counterparts at partners, vendors, and outside vendor

Minimum Qualifications

  • 3+ years experience successfully managing field marketing programs in a B2B environment.
  • Knowledge of Salesforce
  • Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps, Tableau)
  • Bachelor’s Degree or applicable work experience
  • Proven success in managing field marketing programs and relationships with large enterprise sales organizations

Preferred Qualifications

  • Experience using Marketo and Splash
  • Strong project management, time management, and execution skills
  • Embodies strong organizational skills, ability to anticipate the needs of sales
  • Ability to maintain an optimistic, approachable, and self-starter attitude
  • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
  • Experience marketing technology specifically to the Insurance and Financial Services industries preferred.
  • MBA is a plus

At Medallia, we don’t just accept difference—we celebrate it and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements.
Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws.
For information regarding how Medallia collects and uses personal information, please review our Privacy Policies.
Job region(s): North America
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