Content Marketing Manager

Remote

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strongDM is a customer-first, second, and third company with a rabid fan base. When was the last time you heard things like: * Splunk's CISO Joel Fulton says "strongDM gives you what you can’t get any other way -- the ability to see what happens, replay and analyze incidents."
* Chef's co-founder Adam Jacob says "strongDM takes the friction out of getting staff access to the systems they need." Customers love us because: The product rocks: strongDM fundamentally changes the relationship between InfoSec, DevOps, and end users. Enforce the controls security needs while making it easier to facilitate access.   They can trust us: we built a technical product for technical buyers. We do not use jargon. There is no alternative but to always be technically accurate. We are not afraid to admit product gaps.   We’re real humans: we built a serious product without taking ourselves too seriously. Each member of the team is deadly good at their job, and yet we crack jokes on the phone with customers. 
“Actually talk to your customers...
Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Jay Acunzo
The objective? Build, grow and guide the team that will create, curate and promote authentic, technically substantive, and persona-appropriate content for strongDM. 
You are part discriminating editor, part curator of content from internal and external resources, and part content strategist to ensure that content is delivering the results you expect it to.

What You'll Do:

  • Help to define, create, and implement content projects
  • Work with the technical experts across the company to create no BS, no spin, always clear, accurate, and accessible content for our target personas 
  • Collaborate with internal and external content creators to develop a deep and wide set of content across a variety of topics relevant to our buyers
  • Curate prospect-facing content that inspires and engages future buyers and makes strongDM a DevOps household name
  • Ensure our content is easily found by and visible to the right people, working with your colleagues to share and promote our content appropriately for our audience
  • Actively manage a group of freelancer writers, ensuring that high quality content is produced on time

Requirements:

  • 3-5+ years of experience with a proven track record in multichannel content creation
  • Start-up mentality and the ability to collaborate across the company
  • Proven track record developing content and delivering success via organic content on digital and social platforms
  • Skilled at long-form content creation and real-time (live) content creation and distribution tactics
  • Deep understanding of content and the role it plays in enterprise marketing

  • Success Criteria:
  • Increase in new net website and social media traffic growth
  • Increase in trial and demo signups
  • Increases in key search engine keyword rankings

Compensation:

  • Industry-standard base
  • Competitive benefits, including:
  • Medical, dental, and vision insurance
  • 401k, HSA, FSA, short / long-term disability, 3 month parental leave
  • 3 weeks PTO + standard holidays
  • Equity in a fast-growing startup
  • No travel required
#LI-Remote 
Job region(s): Worldwide/Anywhere
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