Product Marketing Manager - Outbound

Remote

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People.ai
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People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including salesmarketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

Support revenue growth from $16M to $30M by December 2021 by leading the research to uncover buyer motivations, developing a messaging platform that emphasizes People.ai’s unique value, and designing a product launch strategy to accelerate customer value delivery and command the leading position in our top priority segments.

Responsibilities

  • Be the voice of our customers - Conduct ongoing buyer and customer research to build detailed persona profiles, drive awareness of their needs and expectations across the organization and evangelize a customer-first mentality across the entire business. Deliver complete buyer persona profiles for sales, marketing and operations in our ICP within 4 months of start date.
  • Build the messaging platform - Translate People.ai’s unique vision and products into messaging hierarchies for each of our target audiences within 3 months of start date, and drive future development of solution messaging as we expand our ICP into other industries. 
  • Fuel Sales Enablement - Partner in the development of the sales playbook and lead the creation of our standard asset package (sales decks, data sheets, case studies) within 3 months of start date. 
  • Implement our differentiated story - Partner with Demand Gen and Communications teams to bring our differentiated story to life through thought leadership, content marketing, and our website - implementing updated solution and product messaging on our website within 6 months of start date. 
  • Make our customers heros - Partner with customer marketing and customer experience teams to amplify the voice of our customers, and lead case study development - delivering 3 case studies per quarter within 6 months of start date.

Requirements

  • Customer Empathy -- challenges all teams to think about everything from the customer's point of view and consistently weaves the emotional thread of why a solution matters into the work being done.
  • Messaging --has built great messaging hierarchies (differentiated, clear, compelling) for leading enterprise-oriented software companies. 
  • Thought Leadership -- has proven the ability to connect solutions to big picture topics in the industry, and deliver creative ideas to amplify the unique value and position of an enterprise B2B product. 
  • Sales Partnership -- has the formula for equipping sales reps with what they need to win based on experience with top tier, high consideration B2B sales orgs.  
  • Cross-Functional Leadership -- has an extensive list of sales and marketing leaders who will endorse unequivocally. Personal Responsibility - acknowledges failures, describes mistakes and lessons learned.
  • Gratitude - expresses appreciation for co-workers and circumstances and has no sense of entitlement.
  • Integrity - behaves consistently based on high moral standards and forgoes short term benefits that conflict with those standards.
  • Excellence -- can point to multiple examples of delivering results based on plans that exhibited analytical rigor, resourcefulness, inventiveness, and focus.  Humor - has fun, even when it gets hot in the kitchen.


Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.
Job region(s): Worldwide/Anywhere
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