Event Marketing Manager

San Francisco or Remote

Full Time
Loom, Inc. logo
Loom, Inc.
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About LoomLoom is on a mission to empower everyone at work to communicate more effectively, wherever they are. We are already trusted by over 10M users across 120k+ companies. Our customers are global and use Loom at work at world-class companies including Netflix, HubSpot, Atlassian, Juniper Networks, and Twitter.
Founded in 2015, Loom has raised over $200 million from top-tier investors including Sequoia Capital, Kleiner Perkins, Coatue, and Andreessen Horowitz.
The RoleWe are in search of an Event Marketing Manager who will serve as the key, foundational team member to helps us build the foundation for events, webinars, and community. In this role, you will be tasked with building a robust strategy on how to optimize the above channels for both a product and sales-led funnel.
The ideal candidate is data-driven, has a growth mindset, is comfortable creating brand experiences that both educate and delight, and always ties their programs to business outcomes. This person will lead strategy on in-house & co-marketing events/webinars, third-party sponsorships, and will play a large role in building our community strategy. We're looking for someone who is comfortable with overseeing the day-to-day execution and who will produce channel KPIs (product sign-ups, lead generation, and enterprise ARR).

Your Responsibilities

  • Develop and oversee all aspects of our event marketing program; including, in-house event/webinar production, co-marketing events/webinars, third-party sponsorships, and our community strategy
  • Monitor event marketing performance and create clear reporting and update cadences
  • Create strategy and performance forecast for quarterly event + webinars campaign calendar
  • Own all production, execution and communication operations for event marketing channel
  • Build persona-targeted event strategies that support Loom's horizontal use case
  • Partner closely with the sales and success team to develop relationships with key clients and prospects
  • Partner with our Product Marketing team to build events around our core positioning and delight audiences with product experiences
  • Work cross-functionally with Content Marketing and executives to build a speaker bureau and thoughtful presentations
  • Manage event marketing budget across various channels, contractors and technology

What We're Looking For

  • 3-5 years of Event Marketing experience including in-house events, webinars, co-marketing, and third-party sponsorships in B2B SaaS organization(s)
  • Proficiency in LiveStorm (or comparable events software), Splash (or comparable registration software), and Salesforce
  • Experience working with sales teams and being held to pipeline performance numbers
  • Ability to communicate effectively with stakeholders across the organization
  • Extraordinary organization and documentation skills
  • Detail-oriented and accurate; enjoys problem-solving and being challenged
  • Works well under deadlines, with a bias towards action and the ability to identify and communicate issues quickly
How We WorkFreedom and Flexibility: At Loom, we believe work is an act, not a place. When we disengage work from a location, we can accommodate a broad range of life choices. You can choose to work from home or while you travel. If you are in the Bay Area, you can drop by our San Francisco office on 2nd and Market St. when reopens in Fall 2021. We are able to hire across the United States and Canada* and are continuing to expand our international presence. And you are free to move within a country without any adjustment to compensation.
Engaging Workday: The key to an engaging workday is finding the right balance between different ways to work sync, async, text and video. Loom makes it easier for us to say what we mean without having to schedule a zoom meeting or struggle to find the right words. And using async communication allows us to free up time for deep work every day. We believe there's a place for sync time - often a conversation on Zoom is exactly what is needed. For team meetings, this ‘sync time’ is typically between 9AM-Noon PT given where the overlap of timezones where Loommates are located.
Work-Rest Balance: The way we balance the fast-paced demands of a high-growth startup and sustainability is making rest a priority. We offer a flexible PTO policy so you're able to take time off when you need it. We also go fully offline once a year between Christmas and New Year (and twice during the Pandemic). Rest is also part of the workday, not just during PTO. Taking a break for personal commitments, whether it's watching the kids or getting some exercise is natural part of the workday.
Social Connection: Relationships and connectedness matter. We are intentional about building trust and relationships through unique, shared experiences. Our virtual workspace keeps us connected day-to-day whether it's through Looms celebrating wins or our buzzing Slack communities. Post-COVID, we want Loommates to meet in person at least twice a year purely for fun. We're also experimenting in local offices as social spaces, starting with San Francisco in Fall 2021.
Perks at LoomCompetitive compensation and equity package99% company paid medical, dental, and vision coverage for employees and dependents (for US employees)Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (DCFSA)Healthcare reimbursement (for International employees)Life, AD&D, Short and Long Term Disability Insurance401(k) with 4% company matchingProfessional development reimbursementMental health and wellness reimbursementGym reimbursementUnlimited PTOPaid parental leaveRemote work opportunitiesHome office & technology reimbursement
Loom = Equal Opportunity EmployerWe are actively seeking to create a diverse work environment because teams are stronger with different perspectives and experiences.
We value a diverse workplace and encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Loom are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
Job region(s): Europe
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