Email Marketing Specialist

Kitchener/Toronto/Remote

Applications have closed
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ApplyBoard

We’re building a movement - an education revolution.
We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education. 
ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.
The RoleWe’re looking for a strategic, analytical, and creative Email Marketing Specialist to join ApplyBoard’s Growth Marketing Team. Reporting to our Email Team Lead, the Email Marketing Specialist will be responsible for planning and executing a wide range of email marketing campaigns to support lead generation, customer engagement, and retention. This role requires deep understanding of customer segmentation, journey mapping and implementation of dynamic and personalized comms through the Salesforce Marketing Cloud platform. The role also requires an understanding of best practices, measurement and insights generation so as to continually improve the customer email experience.If you’ve got an eye for detail, hands-on experience with the Salesforce Marketing Cloud, and strong email copywriting skills, we want to hear from you! 

Responsibilities:

  • Plan and execute all inbound and outbound email marketing campaigns and initiatives focused on driving lead generation, conversion, account management, customer retention, and brand awareness
  • Develop written copy for all email marketing initiatives including email subject lines, email body copy, landing page copy, CTAs, etc. 
  • Personally create basic graphics and work with our in-house Graphic Designers on more complex graphics used in email and on landing pages
  • Setup and manage segmentation, automation, personalization, A/B, and multivariate testing focused on continuous improvement, engagement, and optimization
  • Monitor campaign and email performance, providing accurate reporting to leadership on the effectiveness of campaigns
  • Manage ApplyBoard email contact lists and ensure database remains clean and accurate
  • Ensure compliance with CAN-SPAM, CASH, and GDPR
  • Oversee adherence to ApplyBoard’s email marketing and communications policy
  • Stay up-to-date on email marketing trends, and update peers on the Marketing Team on best practices and strategies
  • Other tasks as assigned

Preferred Qualifications:

  • A college diploma or a university degree in marketing, digital marketing, business, or a related field
  • 2-3 years of experience executing email marketing campaigns at a technology company or within an agency setting
  • A strong understanding of email and digital marketing best practices including deliverability, A/B testing, automation, and compliance standards
  • Experience using Salesforce Marketing Cloud for email marketing, contact and list management, forms, workflows, and automation
  • Exceptional written communication skills with experience proofing and editing content
  • An eye for design and demonstrated experience creating graphics for email and other digital formats
  • A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization
  • Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
  • The ability to work independently and as a member of a cross-functional team
  • A can-do attitude with a willingness to jump in and help team members as needed to achieve desired results
At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. If you require accommodation to submit an application and/or during the interview process, please notify the Talent Acquisition Team at talent@applyboard.com. Requests will be addressed confidentially.
Life at ApplyBoard:By joining our team, you have the opportunity to join the fastest-growing technology company in Canada, with many opportunities for growth and advancement. Work alongside a globally diverse team of over 900 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages.
Make a difference in the lives of thousands of students as they explore educational opportunities. Want to learn more about Life at ApplyBoard, be sure to follow us on our Life at ApplyBoard Instagram. 
About ApplyBoardApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. To date, ApplyBoard has become the world’s largest online platform for international student recruitment, assisting more than 100,000 students with their educational journey.
 In 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list. In 2020, ApplyBoard announced a C$170M Series C funding on a C$2B valuation, reaching a ‘Unicorn’ status. This funding will allow us to further invest in our technology, grow our team, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.  
Job region(s): North America
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