Paid Acquisition Manager

Remote (Canada)

Applications have closed
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Format

Company Overview We are living in some of the most exciting times for creative entrepreneurs. Photographers are more empowered than ever before to capture the world around us - to share it and ultimately, to sell it. That’s why we’ve created a comprehensive platform that gives photographers access to the tools they need so that making a name for themself - and making a living - is easier than ever before. 
Meet Format, where photographers get serious. 
Created specifically for photographers, tens of thousands of members worldwide use Format to showcase their work and grow their careers. Our product suite includes a website portfolio builder, an online store, client management tools and more. With 45+ team members, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio, we’ve come a long way since our inception in 2010, but have really only just begun. And did we mention we are 100% bootstrapped?
Role Overview
We are looking for an experienced, data-driven, and results-oriented Performance Marketing Manager who will scale customer acquisition programs, with a focus on digital advertising.  In this role, you will be primarily responsible for developing, implementing, managing and improving paid media strategies and campaigns to maximize ROAS. You will also oversee our affiliate program.


What you’ll be working on at Format:

  • Paid Media Management - Lead our search, social media, and display advertising initiatives in collaboration with a media agency that runs our advertising platforms and deploys initiatives. Stay on top of online advertising trends, tools, and emerging platforms.  
  • Expansion - Build and manage a mix of campaigns to maximize ROAS. Work alongside creative teams (Content, Design, Video Production) and participate in the production of the right deliverables, including campaign messaging, as well as image and video assets. 
  • Monitoring and optimization - Monitor, track, and optimize channel/campaign performance. Generate campaign performance reports, providing actionable insights and recommendations to ensure campaign health and to identify opportunities to scale. Fine-tune existing campaigns through A/B tests. Collaborate with the Growth Manager and Product Marketing teams to optimize targeting, run tests, and improve conversion rates.
  • Reporting - Establish quarterly strategy and projections. Generate internal reporting for all major metrics. Track spend and report on success metrics to optimize ROAS and CAC and meet business objectives. 
  • Affiliate Program - Lead the creation of affiliate marketing and referral programs. Track the performance of this channel and ensure our affiliates are equipped for success with enablement materials created in collaboration with other teams.   

What we’d like to see in our ideal candidate:

  • Experience in SaaS "Self Service" or e-commerce sales models
  • Experience running at least a $500K-1M annual advertising budget
  • Ideally 3+ years of SaaS marketing experience
  • A track record of successfully partnering with cross-functional teams to meet goals
  • Practical knowledge of how to use analytics to grow, test, measure, and optimize channels to drive ROI.
  • Exceptional ROI-tracking skills, with the ability to prove what is –or isn’t—working
  • A proven ability to make data-backed decisions
  • Experience with digital marketing analytics and attribution.
  • 2+ years experience with Google Ads, Google Analytics, Facebook Ads Manager, and other relevant platforms
  • Comfort when using data-driven analysis as well as  pitching new ideas and A/B tests to continuously improve performance
  • Strong organizational and time-management skills with the ability to handle multiple tasks
  • Bachelor’s degree or equivalent experience
About Us
We are a company built on the values we believe in—impact, trust, care, and simplicity.  We move fast, solve important problems and continuously aim to do and be, better. At Format, the work of every team member matters—whether it’s for our members, company, team, or culture—we all strive to make an impact with ideas that are better, smarter, and more innovative.
As a small, but mighty, 40+ person team distributed globally, we are fiercely passionate about our mission. Our team members make important decisions every day that have direct and tangible impacts on our business. We also care deeply about fostering a company that our team is extremely proud to work for—creating many culture-building and social opportunities and providing competitive salaries, flexible work arrangements, and great perks and benefits. 
How to apply:
If this sounds like the right place for you, then get in touch! We can’t wait to meet you. 
Format is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. All qualified applicants are highly encouraged to apply and will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age. We are committed to working with applicants requesting accommodation at any stage of the hiring process.
Job region(s): North America
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