Head of Marketing, Kalo Ingredients

Remote/Boston, MA

Full Time Executive-level / Director
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Ginkgo Bioworks
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Posted 4 weeks ago

Kalo Ingredients is a new company built on Ginkgo’s platform with the goal of building a new ingredient toolset for the beauty and personal care industry. We are creating novel active ingredients using biotechnology to sustainably unlock previously inaccessible functionality and brand stories. We are bringing these ingredients to market through select B2B partnerships in several large addressable markets, as well as our own suite of brands.
We are looking for a mission-aligned leader to inspire and guide the overall marketing strategy and 360 execution for the company. This person is an innovative visionary that is equal parts data and brand driven and will be responsible for shaping and amplifying the brand story across all of our commercial activities in order to increase awareness, engagement, conversion, and loyalty for our ingredients and brands. This person must have the drive and ability to invest in thoughtful, creative, exciting, and innovative marketing initiatives that build brand equity across the organization and deliver on broader strategic business objectives. 
Our mission is to create the most consequential personal care ingredients and brands of this century through radical performance, unparalleled sustainability and new storytelling. Our early team members will be critical to shaping and driving Kalo’s ethos around a “biology-first” future for the industry. We are still in our early stages, but expect to rapidly grow our team of talent. 
To learn more about Kalo Ingredients, please click here.

Responsibilities

  • Develop and drive the overarching marketing strategy for Kalo. 
  • Manage and execute all marketing facets with a clear, distinctive and category-defining fashion across: content strategy, creative, customer experience, email, social media, public relations, strategic partnerships, events, conferences, award submissions, conference participation, and community growth
  • Work cross functionally with our brand and business development leaders to identify opportunities to increase awareness of Kalo and ensure successful compliance with brand guidelines across all channels, consumer touch points, and internal departments.
  • Identify strategic partnerships that build cultural relevance and introduce the brand to new audiences and support business priorities. 
  • Create a content strategy to shape and bring to life stories that set us apart. Manage content operations, budgets, and production process with external agencies and a network of freelance writers. Report and leverage insights based on content performance to boost overall content effectiveness.
  • Build and execute our social media and community strategy, with a focus to build awareness and affinity with target audiences. Measure and report against KPIs. 
  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies.
  • Manage creative team and agencies responsible for asset and content development, experiential marketing, media planning and buying, and data analytics.
  • Oversee paid and unpaid marketing, including TV, podcast, radio, influencer engagements, SEO, and event strategy.
  • Develop and manage marketing budgets; measure ROI by defining, communicating, and tracking KPIs; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high return on investment. 
  • Do “whatever it takes” to get the job done and work effectively and efficiently including on a tight deadline without drama or ego. We are a dynamic startup whose priorities may need to shift.

Qualifications

  • 10+ years of brand marketing in consumer goods, preferably those with an omni-channel marketing strategy.
  • Experience growing a brand from early-stage to strong market presence and significant revenue with international presence.
  • Obsession with products, innovation, marketing, and delivering a best-in-class consumer experience.
  • Ability to blend data, intuition, and creativity to drive business decisions.
  • Strong communication, interpersonal and organizational skills.
  • Familiarity with budget and P&L management.
  • Experience with innovative marketing campaigns for new products at young companies.
  • Experience managing a team of 5+ people.
We feel that it’s important to point out the obvious here – there’s a serious lack of diversity in both the scientific fields and beauty industry, and that needs to change. Our goal is to help drive that change. We are deeply committed to diversity, equality, and inclusion in all of its practices, especially when it comes to growing our team. Our culture promotes inclusion and embraces how rewarding it is to work with people from all walks of life.  
We’re working with the powerful biological engineering platform at Ginkgo Bioworks, so we must remain mindful of the many ways our technology can – and will – impact people around the world. Ginkgo and Kalo care about how this platform and the products created are used. Having a diverse team to build it gives us the best chance that it’s something we’ll be proud of as it continues to grow. Therefore, it’s critical that we incorporate the diverse voices and visions of all those who play a role in the future of biology in every industry.
It is the policy of Kalo Ingredients to provide equal employment opportunities to all employees and employment applicants.
Job tags: B2B Compliance KPIs Marketing campaigns SEO
Job region(s): North America
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