Growth Marketing Manager

Remote

StraighterLine logo
StraighterLine
Apply now Apply later

Posted 1 week ago

StraighterLine is an innovative online educational platform that helps solves the #1 issue facing students today – the skyrocketing cost of college.   
Position IntroductionAs part of our marketing team, you will focus on helping build a best in class paid acquisition program helping StraighterLine acquire new students. You will be part of a marketing organization that helps drive StraighterLine’s enrollment growth and you'll be able to immediately see the impact of your work.  This position is open for US-based remote work.

Responsibilities

  • Define channel strategy for paid acquisition to grow enrollments in StraighterLine courses
  • Develop and manage content marketing campaign reaching an audience of higher education and corporate learning influencers 
  • Use expertise in performance marketing, SEM, and paid social to set up campaigns and manage day to operations and optimization
  • Develop and optimize landing pages, blogs, and other content to attract new students
  • Execute thoughtfully planned A/B testing to maximize ROI.
  • Develop Cost Per Interaction and Cost Per Acquisition benchmarks and targets. Effectively tie those back to other business driving KPIs.
  • Use analysis and advanced Excel and Google Analytics skills to understand and improve ROI

Qualifications

  • Demonstrated expertise in performance marketing 
  • Experience in eCommerce and/or higher education is nice to have
  • Understanding of both Ad & Site tagging/pixel implementation and measurement.
  • Bachelor’s degree in a quantitative field like Math, Econ, Accounting, Engineering, Finance or Computer Science is helpful
This position is salaried, full-time, and with the possibility to be remote.
Recognized by Fast Company as one of the “10 Most Innovative Companies in Education,” the New York Times, Inside Higher Ed and more, StraighterLine's innovative courses and relationships with colleges makes higher education affordable again. StraighterLine is backed by leading venture capital firms like FirstMark Capital-- a New York City-based venture capital firm with a history of successful investments in online, consumer-focused and education businesses -- Chrysalis Ventures, and three of the best known education-focused investors City Light Capital, ReThink Education and New Market Ventures.
Job tags: A/B testing Accounting Excel KPIs