Manager, Global Campaigns - New Business Initiatives

Remote US/Canada

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PagerDuty Inc.
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Posted 3 weeks ago

Together we’re building a company that will endure and products people will love for generations to come.
We believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Champion the Customer, Take the Lead, Run Together, Ack + Own and Bring Yourself - serve as the foundation of our collaborative and dynamic culture.
Whether it’s conducting a retrospective, participating in our bi-annual hack weeks, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter.
We’re building an inclusive workplace that represents the real, everyday people we support around the world. From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.
Why we need you: 
You will be responsible for establishing and rolling out integrated demand gen programs that support new business initiatives e.g Rundeck by PagerDuty  or Customer Service Ops. Working in a highly cross functional role, you will be the glue that brings together various acquisition or cross-sell initiatives into a well aligned concentrated effort to drive overall pipeline activity.
How you impact our vision: 
- Create integrated marketing campaigns based on new market segments  and new business lines to gain new customers and build repeat business.- Develop short term and long terms plans to drive new business acquisition or through installed base programs to accelerate cross-sell.- Lead a cross-functional team across Product Marketing, Performance and Content to align around the campaign strategy and drive execution, activation, enablement, and create feedback loop.- Create and own a campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.- A successful candidate in this role  provides big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics.

Knowledge, skills and experience

  • 3-6 years of relevant marketing experience, primarily in B2B tech
  • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns.
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
  • Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.
  • Ability to operate and excel at strategic as well as tactical levels. --Willingness to roll up sleeves to get the job done.
  • Excellent communication and facilitation skills.

PagerDuty offers:- Competitive salaries and company equity- Comprehensive benefits package including: medical, dental, and vision plans for you, your spouse and family- Generous parental leave- Paid vacation (3 weeks vacation your first year, 4 weeks afterwards) in addition to paid holidays and ample sick leave- Opportunities to get involved in PagerDuty's Employee Resource Groups (ERGs) and other diversity initiatives. ERGs are self-organized, employee-run communities focused on advancing a sense of belonging and inclusion for all - members, advocates, and allies.- Paid employee volunteer time - 20 hours per year- Bi-annual company wide hack weeks
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is for people. Meaning, we extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.  Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.
PagerDuty uses the E-Verify employment verification program.
To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes.
Job tags: B2B Cross-functional Customer service Data-driven Excel Marketing campaigns
Job region(s): North America
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