Senior Manager, Paid Media - Location Flexible

San Francisco, CA; Remote - US

Applications have closed
Dropbox logo

Dropbox

Keep life organized and work moving—all in one place. Store files, collaborate on projects, and bring your best ideas to life with Dropbox. Sign up now.

View all employer listings

Role Description

As Sr. Manager, Paid Media you will drive all aspects of performance media working in conjunction with our media agencies and direct relationship with media platforms partners. This role will translate business strategy into paid media strategy, allocate and manage budgets across channels, developing creative and audience segmentation strategies, and communicating with internal stakeholders regarding KPI’s and performance. You must have recent, hands-on experience managing paid social platforms such as LinkedIn, Facebook, working knowledge of DSPs like TTD and more.

Responsibilities

  • Develop full funnel media strategies from product awareness to acquisition through various Digital Marketing channels for both B2B and B2C
  • Drive the messaging and creative strategy for each digital channel that aligns with campaign and business goals
  • Develop the testing/optimization roadmap with agency support. Optimize audience targeting, media placement, messaging, and landing page experience to improve results.
  • Manage to tightly defined LTV/CAC and volume targets, with daily, weekly, and monthly reporting against KPIs
  • Manage Media Agencies and Platform partners
  • Coordinate Ad operations between internal teams like Ad ops, CRM list management teams and agencies for campaign launches
  • Collaborate with broader marketing team on integrated marketing campaign objectives, attribution models, analytics, audience segmentation, and messaging
  • Own budget allocation across channels, and forecasting of channel impact (traffic, trials, leads, revenue etc.)
  • Push the boundaries of innovation with our agencies and platform partners on creative executions, ad formats, placements, etc. 

Requirements

  • 5-8 years in a customer acquisition role, demand generation role, or growth role
  • Expert proficiency within Paid Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn)
  • Expert proficiency within DMPs, DSPs (GDN, The Trade Desk, Amazon DSP,  Native)
  • Proficient user of digital Ad trafficking tools ( DCM )
  • Has experience managing channels for both B2B and B2C and SAAS business
  • Excellent written and verbal communication skills, organized and detailed oriented
  • Has worked in environments where integrated marketing is the go to market action
  • Highly analytical with the ability to analyze channel performance and provide optimization recommendations. Ability to leverage Site analytics data like Google Analytics to analyze landing page performance and provide optimization changes.
  • Experience with experimentation tools for A/B testing like Adobe Test and Target
  • Ability to work in a team environment as well as independently
  • Has experience leveraging MTA (Multi-Touch Attribution ) to drive and unlock scale

Tags: A/B testing B2B B2C Business strategy CRM Customer acquisition Digital marketing KPIs SaaS

Region: North America
Country: United States
Job stats:  0  0  0
Category: Operations Jobs

Other jobs like this

Explore more Remote Work and WFH career opportunities

Find open roles in Engineering, Design, Data, Marketing, Sales, Operations, Support and more, filtered by job title or popular skill, toolset and products used.