Director, Account Based Marketing

Remote

Full Time Executive-level / Director
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ExtraHop Networks

ExtraHop provides cloud-native cybersecurity solutions to help enterprises detect and respond to advanced threats—before they compromise your business.

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We are ExtraHop. We're on a mission to provide security teams with the intelligence they need to confront and stop advanced threats like supply chain attacks, zero day exploits, and ransomware attacks. Cyber attackers still have the advantage. We’re taking it back with creativity, intellectual curiosity, and a sense of humor. Are you ready to help us reclaim the upper hand?

If so, we're looking for a Director, Account Based Marketing to lead a critical part of the revenue marketing engine: driving ExtraHop’s ABM strategy for new customer acquisition. The Director will lead in development of integrated campaigns and own the overall responsibility for planning, executing and measuring a multitude of cross-channel marketing programs in support of sales goals. With a highly entrepreneurial spirit and strong ROI orientation, the candidate will be able to manage multiple complex ABM campaigns from origin to execution as well as cultivate an environment of teamwork, openness, creativity, and continuous improvement. 

Requirements

  • Leader in transformative marketing and pivotal stakeholder in helping the team shift from traditional marketing to a revenue marketing engine leveraging ABM strategies and techniques 
  • Create experiences that resonate with the C-suite/ CISO to drive meaningful engagements and account expansion within ExtraHop’s enterprise segment of accounts
  • Identify opportunities within top accounts through predictive analytics and intent tools to target the right individual
  • Partner with sales leadership to create collaborative account planning templates, deliver account research, and align marketing strategy to account objectives
  • Take a data-driven approach to developing strategy, analyzing results, optimizing programs, and reporting impact to marketing and extended revenue team
  • Adapt global campaigns and content for account-specific activities
  • Partner cross-functionally with marketing, sales, and operations teams to ensure strong alignment on priorities and metrics
  • Act as the conduit between marketing and sales in the enterprise account segment
  • Lead cross-functional teams to identify strategies and tools to better automate, experiment, and optimize ABM campaigns
  • Provide ongoing reporting, campaign insights, and pacing toward goal to stakeholders
  • Partner with content marketing, customer marketing, product marketing, and sales to create materials that highlight customer successes and stories that can be used to build demand in similar accounts.
  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and improve

Qualifications

  • Ability to create an ABM strategy from the ground up and align goals, objectives, and tactical execution across marketing, sales, and channel partners
  • 7+ years of experience managing successful multi-channel ABM campaigns from start to finish—strategy, planning, execution, and measurement—in a high-pace B2B marketing environment
  • Significant cross-functional experience across sales and marketing teams  
  • Exceptional project management skills, including the ability to organize and manage large projects and shift competing priorities in a fast-paced environment with little direction
  • Established track record of account-based marketing success and a passion for building ABM processes to effectively drive pipeline goals and win business
  • Drive to achieve, with a strong desire to build and improve teams, strategies, and campaigns to meet high-growth objectives
  • Experience with CRM/marketing automation, preferably Salesforce, 6Sense and other ABM platforms
  • Strong understanding of pipeline management and metrics
  • Exceptional writing skills especially attuned to the enterprise market and the buyer’s point of view
  • Ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals

 

#LI-JL1

 

ABOUT EXTRAHOP 

Cyberattackers have the advantage. ExtraHop is on a mission to help you take it back with security that can’t be undermined, outsmarted, or compromised. Our dynamic cyber defense platform, Reveal(x) 360, helps organizations detect and respond to advanced threats––before they compromise business operations. We apply cloud-scale AI to petabytes of traffic per day, performing line-rate decryption and behavioral analysis across all infrastructure, workloads, and data-in-flight. With complete visibility from ExtraHop, enterprises can detect malicious behavior, hunt advanced threats, and forensically investigate any incident with confidence.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. In 2020, we’ve already been named a “Best Place to Work” by Inc., Computerworld, BuiltIn Seattle and Seattle Business Magazine, and we’ve been named to Wealthfront’s Career-Launching Companies list for the last four years. Forbes named ExtraHop to its 2020 AI 50 List, as well as the list of “20 Best Cybersecurity Startups to Watch.” In 2019 and 2020, JMP Securities put ExtraHop on its Elite 80 List as one of the most strategically positioned private companies in the cybersecurity industry. SC Media has named ExtraHop an Industry Innovator for enterprise network detection and response for the past two years.

We offer compelling benefits* to our employees, including:

  • Health, dental, and vision benefits
  • Generous Paid Time Off and Holidays + Paid Volunteer Time 
  • FSA and Dependent Care Accounts + EAP where applicable
  • Educational Reimbursement 
  • 401k with employer match or Pension where applicable
  • Pet Insurance (US only)
  • Generous Parental Leave

*Benefits outside of the US vary by region.

We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success. 

We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including potential pregnancy, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability , HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Our people are our most important competitive advantage, leading the charge against nation-states, cyber criminals, and insider threats.

Ready to join us?   #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote #LI-Hybrid #LI-Onsite

Tags: Analytics B2B Cloud CRM Cross-functional Customer acquisition Cybersecurity Data-driven Entrepreneurial InfoSec Project management Research Salesforce Security Supply Chain

Perks/benefits: 401(k) matching Career development Flex vacation Health care Insurance Parental leave Startup environment Team events

Region: Worldwide/Anywhere
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