Senior Manager, Performance Marketing (Demand Generation)


Full Time Senior level / Expert
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Total Brain
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Posted 3 weeks ago

Total Brain is a digital neurotech company backed by 20 years of scientific research. We leverage digital technology, neuroscience and biometrics to help individuals self-monitor and self-care for their brain and mental health. 

Our clients are enterprise employers, large consumer groups and mental health/addiction clinics.

Total Brain was founded by Dr Evian Gordon, Md, PhD in 2000. It is headquartered in San Francisco but staff are largely decentralized across the US and Sydney Australia.

The below values define how we roll:

  1. Compassion: we deeply understand and help every stakeholder
  2. Passion: we are 100% present - 100% of the time
  3. Dispassion: we let go of what we don’t control and we make time to create energy for ourselves

Amidst the social chaos created by COVID, our company is growing and doubling its headcount in 2021. 

What You’ll Do:  

  • Lead demand generation to drive predictable, scalable, and repeatable pipeline and revenue
  • Own budget, annual strategy, and quarterly execution plans for the demand generation function
  • Manage all inbound and outbound demand generation channels and initiatives, such as email, direct mail, digital advertising, web landing pages, SEOSEM and account based marketing (ABM)
  • Support event marketing efforts by managing and scoring lead lists generated by live and virtual events
  • Define objectives, KPIs, initiatives, goals, and priorities to exceed revenue targets
  • Own reporting and communication of marketing impact, while building a clear understanding of demand gen goals, success metrics and impact across the organization
  • Audit and improve all existing Marketing programs to optimize workflow and tracking
  • Find opportunities to create efficiency in our Marketing operations and implement systems and programs to support these opportunities
  • Partner with Sales and Marketing leaders to monitor projects fueling demand generation and funnel performance, identifying performance gaps and opportunities

What You’ll Need

  • 5+ years of SaaS B2B marketing experience
  • 5+ years of expertise driving revenue with demand generation campaigns for B2B Saas startups
  • Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
  • Experience with Account Based Marketing (ABM), C-level buyer focused experiences
  • B2B and SaaS experience with understanding of enterprise pipeline demand generation
  • Expertise developing and optimizing marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
  • Experience with Hubspot as a Marketing Automation tool
  • A love for storytelling in a simple, thoughtful, and visual manner
  • Exceptional communication skills

Total Brain offers:

  • Competitive Compensation Package
  • Employee Stock Options
  • A flexible, collaborative culture where growth from within is encouraged
  • Unlimited Vacation Time
  • Competitive benefits (options for individual and/or family medical, dental and vision plans, commuter benefits, medical & dependant flexible spending accounts)
  • 401(k) Plan
  • Two Company Wide Offsite Retreats Per Year (once travel restrictions have lifted)
  • Regular science education sessions, and all hands meetings 
  • Maternity and Parental paid leave
  • Full access to the Total Brain platform for you and your loved ones
Job tags: B2B HubSpot KPIs PhD Research SaaS SEO Stock options
Job region(s): Worldwide/Anywhere
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