Lifecycle Marketing Manager

Remote - San Francisco Bay Area

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Posted 3 weeks ago

About Opendoor: Are you intrigued by the thought of disrupting a trillion dollar industry through technology? At Opendoor, we’re on a mission to make it simple to buy and sell homes. The traditional process is broken, with an average home taking over 90 days to sell and costing thousands of dollars. We empower everyone with the freedom to move by making buying and selling a home stress-free and instant. We’ve built an exceptional team, seen strong growth, served over 85,000 customers and recently went public! The coming years present a tremendous opportunity for innovation as we explore new frontiers and scale nationwide.
About the Role: We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.

As a Lifecycle Marketing Manager, you will:

  • Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
  • Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
  • Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
  • Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

We’re looking for teammates who have:

  • 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context.
  • Self-driven and motivated to work in a fast-paced, dynamic environment.
  • Knack for writing or collaborating on great copy. Subject lines are your jam.
  • Strong analytical ability with test and learn mentality.
  • Previous experience with marketing automation software.
  • Intense curiosity about data and the insights it holds about our customers.
  • Comfortable editing HTML.

Bonus Points:

  • Ability to query using SQL.
  • Experience working with Iterable.
More About UsWant to learn more about us and how we are revolutionizing the home buying and selling process? Learn more about us on our website, check out our profile on The Muse to learn more about our culture from our team members, or read our blog posts to hear about the work we are doing.
We Offer the Following Benefits and Perks:- Full medical, dental, and vision with optional 70% coverage for dependents- Flexible vacation policy- Commuter Benefit stipend- Generous parental leave- Paid time off to volunteerPlease note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.
Opendoor values OpennessOur team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.
Job tags: A/B testing Blog posts CRM HTML KPIs SQL
Job region(s): North America
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