Sr. Manager Lifecycle Marketing, Pre-sale (Remote)

United States

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Assurance IQ, LLC

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About AssuranceAssurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.
Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform. We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique. This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.
At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!
The Lifecycle team at Assurance is seeking a creative and data-driven marketer to join the team to support lifecycle and multi-channel marketing efforts. Working within a team of strategic marketers, this role is responsible for driving measurable results through effective marketing and experience communications, specifically focused on customer acquisition and conversion. This is a unique opportunity to play a key leadership role in an exciting, fast-growing business.
In this role, you will identify and promote pre-sale conversion, customer engagement and conversion while always striving to create the optimal customer experience. The process includes research, planning, coordination, testing, design, execution of key marketing communications and analysis of results. This position collaborates closely with internal teams across multiple offices and time zones.
The ideal candidate will be in the Seattle office monthly to collaborate for team meetings.


  • Work with the Director of Lifecycle and across the team to support the implementation, optimization, and execution of existing and new cross-channel marketing and engagement programs focused on acquiring, converting and re-engaging customers in their lifecycle with Assurance.
  • Oversee shared segmentation strategy to be utilized in both lifecycle and paid marketing channels to drive consistent and cohesive cross-channel customer communication.
  • Partner with critical customer facing marketing team as well as our product partners to ensure programs are multi-channel, integrated, personalized and reflect product roadmaps and audience insights.
  • Collaborate with marketing technology teams to leverage critical data attributes that will help drive a consistent and cohesive customer experience throughout their journey with Assurance.
  • Understand the lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels. Work with Creative partners to develop clean designs and digestible content.
  • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for an improved customer experience. Optimize performance through A/B testing and partner with marketing analytics to deliver program results.
  • Leverage personalization and the delivery of dynamic content to maximize conversion based upon key data attributes.
  • Track competitive trends and surface insights that will help us continue to grow and innovate as a Lifecycle team.

The ideal candidate will have:

  • Must be customer obsessed. Always seeking to produce the best customer experience.
  • At least 3-5 years of relevant marketing experience with a strong focus on email marketing and an understanding of other marketing channels including SMS, and digital advertising.
  • A track record of managing marketing communications and various types of customer lifecycle programs.
  • Analytical mindset with experience delving into reporting and data to identify trends and manage to data. Experience translating those numbers into business insights and hypotheses.
  • Effective at planning and prioritizing.
  • Creative problem solver with a history of performance excellence, bringing a balance of big-picture thinking and detailed execution.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives.
  • Excellent written and verbal communication skills to communicate marketing messages and concepts through various mediums.
  • Ability to work with well under pressure while maintaining positive attitude.
  • Salesforce Marketing Cloud (or similar platform) experience is preferred 
Note: Assurance is required by multiple state and city laws to include the salary range on position postings when hiring in those specific locals. The salary range for this position will be between $115,000 - $165,000 and may be eligible for additional bonus or commission plans + benefits. Eligibility to participate in the bonus or commission plans is subject to the rules governing those programs, whereby an award, if any, depends on various factors including, without limitation, individual and/or organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Choose Assurance Because:· Exceptional base salary plus bonus structure· Comprehensive benefits which include, medical, dental, vision, 401K and more· Unlimited paid vacation, sick leave, plus paid holidays.· Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.· Ongoing coaching and career development including individual and group coaching sessions.· Fast paced, high performance environment.

Tags: A/B testing Analytics Cloud Coaching Cross-functional Customer acquisition Data-driven Financial services High performance Research Salesforce Training

Perks/benefits: Career development Competitive pay Health care Medical leave Salary bonus Startup environment Unlimited paid time off Wellness

Region: North America
Country: United States
Job stats:  2  1  0
Category: Marketing Jobs

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