Brand Manager

Remote

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Amwell

Amwell is a telehealth company providing comprehensive digital healthcare solutions for health systems, health plans, employers, and physicians.

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Overview:
Be a part of transforming Amwell into the world’s leading digital healthcare technology brand.  Reporting into the Head of Brand Strategy and Management, the Brand Manager will play a key role in positioning, elevating, and integrating the newly redefined Amwell corporate brand. This process-driven yet creative-minded brand strategist will be responsible for ensuring brand continuity and consistency, leveraging a strong background in brand integration and alignment and a passion for bringing corporate brands to life.

 

The ideal candidate is a forward-thinking doer with the ability to problem solve, collaborate, and influence alignment across multiple stakeholders, including internal clients, external customers, and co-branded partners. You are adept at balancing the need for delivering exceptional work while keeping up with the pace of a hyper-growth organization. You thrive in making the intangible tangible through words, actions and approach and leveraging market data and insights to drive compelling brand engagement strategies.  

Responsibilities:

  • Develop, implement and oversee processes to ensure brand continuity and consistency across Amwell interactions, regardless of medium, engagement, person or thing
  • Maintain and foster clear and compelling brand guidelines and toolkits, facilitating ongoing edification to ensure the brand is always relevant, bold and engaging
  • Liaison with Legal and Product Marketing to oversee Amwell trademarks, including application process, internal alignment and external consistency of usage.
  • Create and implement actionable strategic framework, project plans and architectures to unify marketplace understanding and brand building 
  • Help drive brand strategy development to infuse our brand in the market and inform brand loyalty and activation throughout all branded touchpoints
  • Uncover actionable, inspirational insights that set up marketing and creative briefs to produce breakthrough work that builds brand resonance and relevance 
  • Support cross-department creative brief development and collaborate closely with in-house and agency creatives, championing the brand from inception through market launch to ensure brand linkage, break-through and clarity
  • Write top-level brand messaging for the corporate brand and work with stakeholders on how to cascade brand messaging through the organization
  • Collaborate and partner closely with a dynamic team of marketers, in-house and agency creatives, human resources, corporate communications and other leaders throughout the company to bring our brand to life, ensuring we create successful work that drives results.
  • Evangelize the brand, both internally and externally, working to ensure all employees, agencies, and external partners are inspired by and ambassadors for our brand
  • Lead brand campaign measurement and metrics and work with the Business and Market Insights teams to quantify the impact of brand marketing on the business and continuously optimize campaigns

Qualifications:

  • 5+ years in Marketing, Communications or Brand (corporate or agency) experience
  • Experience building B2B and B2C brand awareness and shaping customer engagement experiences through actionable insights and recommendations.
  • Strong program management experience, including building and facilitating end-to-end project plans and integrated campaigns
  • Strong writing and storytelling skills, with the ability to craft clear and engaging narratives (both short and long-form) for multiple audiences and across a variety of mediums (e.g., online, ad campaigns, email, speeches, executive talking points, video, elevator pitch, boilerplate)
  • Demonstrated ability to think strategically about complex issues, offering solutions to problems, creating action plans and executing against those plan
  • Proven track record to work cross-functionally across multiple teams including marketing, editorial, design, production, etc.
  • Experience managing and collaborating with outside creative agencies, partners, and third-party vendors
  • Excellent written and verbal communication and presentation skills
  • Ability to influence at all levels and work effectively across functions and geographies
  • Ability to thrive as a self-starter and adapt in a high-growth, rapidly changing environment, as well as prioritize and advance multiple projects simultaneously.
  • Proficient in Microsoft Office 365, particularly PowerPoint Excel

Preferred:

  • Bachelor’s degree in Marketing or Communications, or equivalent experience
  • Understanding of the healthcare technology landscape
  • Experience in expanding US-centric brands outside of the US; brand localization
  • Experience in integrating acquired corporate and product brands, brand extensions and partner assets
  • Understanding of building brand engagement experiences (e.g., at events, in executive briefing centers, through sponsorships)

Tags: B2B B2C Complex issues Excel Human Resources Office 365 Powerpoint Toolkits

Perks/benefits: Startup environment Team events

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Category: Other Jobs
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