Senior Product Marketing Manager, Data (Remote)


Full Time Senior-level / Expert
Geotab Inc. logo

Geotab Inc.

Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.

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Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.  
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook. Join our talent network to learn more about job opportunities and company news.
Geotab cares about your safety. You may be required to be vaccinated based on the nature of your work (ex: travel requirements) or due to changing local governmental health requirements.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager, Data who will be the interlock between the Product team and other functional teams within the organization such as Marketing and Sales that will develop and own the positioning, messaging and marketing-related launch activities of new Data solutions. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you’ll do:
In collaboration with key stakeholders, you will synthesize market, competitive and customer dynamics,  interpret key technical features and functions, develop a toolkit of assets that clearly articulates the value propositions, benefits, personas, competitive landscape and key differentiators that are appropriate to specific regions, segments and sales channels. 
Success in this role will be defined by the delivery of product marketing assets in conjunction with deep integration with key stakeholders to truly position themselves as a SME for these solutions. The Senior Product Marketing Manager, Data, will own the end-to-end of the product marketing value chain from product inception to in-life with end customers.

How you’ll make an impact:

  • Aligned to the Data & Analytics Product team, work in partnership with the key resources to position new products, solutions developing targeted messaging and positioning.
  • Drive GTM activities for the overall hardware portfolio and ensure that all key launch components are aligned to the defined criteria and remove any roadblocks internally to meet the targeted launch date.
  • In partnership with Product, be the internal and external SME for these products, supporting events, webinars and customer meetings and presentations. 
  • In partnership with the competitive intelligence team, validate market needs, competitive positioning, and continue to support throughout the product life cycle. 
  • In partnership with functional teams, develop and document the specific product features, use cases, benefits, user journeys,  targeted audience (region, segment, industry) and market(s) and translate into market-facing value-based messaging.
  • Document significant product changes relative to the product category to consistently, as needed, ensure other teams internally can properly position the product, identify changes in market demand, competition and user requirements.
  • Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer within Geotab at cross-functional team meetings.
  • Collaborate with  Product Managers and other functional teams to get feedback from Customers and Resellers on new and existing solutions. Such activities may include driving focus groups or customer roundtable discussions. 
  • Collaborate with Sales Enablement to develop sales tools, assets and communications to sales teams.
  • Own and drive product post mortems and post-launch assessments, constantly providing feedback to product, support and marketing teams.

What you’ll bring to this role:

  • 7+ to 10 years experience in a Product Marketing, Marketing or Product role.
  • 7+ to 10 years experience working with multiple partners and bringing their solutions to market.
  • 5+ yrs experience in supporting the launch of Data and Analytics solutions.
  • Proven ability to develop Product Marketing toolkits including documentation related to categories, personas and building in market/competitive assessment in the overall content.  
  • Excellent verbal, presentation and written communication skills including presenting to large audiences.
  • Ability to own a portfolio of solutions and manage lifecycle requirements. 
  • Creative mindset and an energetic and positive approach to facing challenges.
  • Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Why job seekers choose Geotab:
Work from home and flex work arrangementsBaby bonusHome office reimbursement programOnline learning and networking opportunitiesElectric vehicle purchase incentive programFull medical benefits & 4% 401k company matching RSP
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.
Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. Click here to learn more about what happens with your personal data.

Tags: Analytics Cloud Compliance Cross-functional Machine Learning Recruiting Security SME Toolkits Training

Perks/benefits: Career development Competitive pay Flex hours Health care Startup environment Team events

Region: North America
Country: United States
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