Senior Digital Marketing Manager

US - (Remote)

Full Time Senior-level / Expert
Tessian
Tessian protects every business’s mission by securing the human layer 💫
We're building intelligent security that works for human beings as they are, not how security policies would like them to be. Using machine learning technology, Tessian automatically predicts and eliminates advanced threats on email caused by human error - like data exfiltration, accidental data loss, business email compromise and phishing attacks - with minimal disruption to employees' workflow. As a result, employees are empowered to do their best work, without security getting in their way. You can read more about Human Layer Security here.
Tessian has raised a $74m Series C led by renowned security investors, March Capital (Crowdstrike, Knowbe4), with follow-on from Sequoia, Accel, Balderton, Latitude, Okta, Sozo, Citi & Schroder Adveq, to further our mission to secure the human layer.
Founded in 2013, Tessian is backed by world-class venture capital investors, has hubs in San Francisco, Boston, Austin, and London, and is one of the Top-3 2021 Best Places to Work for Women.
Tessian’s marketing team is looking for an innovative senior digital strategist with a growth mindset to own all of our paid acquisitions channels. This is an amazing opportunity to join our rocket-ship, have a huge impact on our continuous growth, and be a key driver in the execution of our ambitious goals in 2022 & beyond 🚀  The Senior Digital Strategist serves as an integral member of our marketing team and will focus on the strategy and implementation of our digital marketing activities. In this role, you will be responsible for executing digital marketing campaigns across channels, including website, paid search, paid social media and email marketing to grow brand awareness, increase demand for services and influence revenue.  You’ll have independence to enact our strategy, and have agency, design, and content support.

In this role, you will:

  • Plan, develop and effectively implement all web, digital communications, email and online advertising campaigns.
  • Proactively develop and execute digital marketing and email campaigns that nurture prospects through the marketing funnel.
  • Monitor all digital marketing channels and capture leads.
  • Track and report online marketing success through effective measurement metrics. Make recommendations for improvement and optimize for positive ROI
  • Research and find innovative digital opportunities.
  • Manages PPC initiatives (e.g. Google Adwords, LinkedIn, Facebook, etc.), as applicable.
  • Create landing page strategy and optimize to increase visitor retention and encourage conversion.
  • Proactively communicate metrics and recommendations to stakeholders.
  • Design and manage email marketing strategy, including outbound strategy, nurture strategy, and sales play follow up.
  • Collaborate with other members of the marketing team to build email lists and campaigns, including the design of templates, content and calls-to-action.
  • Segment lists based on behaviors such as past email engagement and website interactions (content downloads, site page visits, etc.)

We’d love to meet someone who has:

  • 5-8 years of digital marketing experience
  • Hands-on experience managing paid Google, Facebook, LinkedIn campaigns.  
  • Direct experience executing digital marketing strategies with an emphasis on lead generation, content marketing, PPC, website and landing page creation.
  • Marketing automation and email marketing software experience such as Marketo, Pardot, HubSpot, etc.
  • Experience with WordPress
  • Creative copywriting skills for both long-form content as well as short-term ad copy.
  • Experience with remarketing tactics, GDN, intent-based marketing, and ABM
  • Aptitude for analyzing marketing campaign results, including Google Analytics and paid media results.
  • Ability to clearly communicate and represent data verbally and via presentation to senior management
Why we think you'll love it here 😍...
All Tessians are part of the journey we’re on, so we offer equity options with every role and benchmark against other VC-backed companies to provide above market rate salaries for companies of our size.
Beyond this, there’s plenty more that makes Tessian a great place to work: 
• A full week of work-remote a year (for those who aren't fully remote!), in addition to 31 days of paid holiday (20 days PTO + 11 federal holidays)• An extra day of paid holiday (up to 5) for every year you're with us!• Curate your career with development experiences uniquely suited to you• We’re family friendly, with policies built to support you in all stages of life• Up to 60 days of working abroad, limited to 30 days per trip a year• Spill - employee mental health support through Slack• High-quality MacOs tech kit for you to work on• Comprehensive & generous health insurance options• If you're relocating to join the team in person, we'll provide a contribution to help with your costs• On Fridays we stop early for a virtual happy hour (or, to just log off for the weekend!) • Classpass subsidy - which you can use for either in person or virtual classes • A work-from-home subsidy for every new joiner to cover all your home office must-haves or, if you are fully remote we will kit out your home office through our remote office provider, First Base.• Amazing Remote socials with food and drink budgets • Fertility support via Carrot covering adoption, surrogacy support, fertility treatments, support during pregnancy and more
And, if you are based near one of our hubs (currently Boston & Austin), you will also have access to:
• An array of breakfast options, delicious snacks, drinks and a top-of-the-range coffee machine• Flexible work from home policy (for those who aren't already fully remote)• Team lunch provided once a week• Whole team socials every quarter• Dinner budget for those times you just can’t tear yourself away
,,,and here are another 200 reasons!
Equality & diversity ⚖️
Our mission to empower and protect people is a reflection of two of our values: Human First and We Do the Right Thing. For us, Diversity, Equity and Inclusion is also a reflection of these core values. 
As a human first company, we are committed to creating a diverse, equitable and inclusive environment where all our Tessians have the opportunity to thrive. We strive for a better Tessian, and a better world. We're working inside and outside Tessian to improve diversity and equity in our industry, and foster an environment where everyone feels a sense of belonging.
Our strategy touches each part of a Tessian’s life cycle, from applicant to employee, ensuring that we keep DEI at the core of every point in our candidate and employee experience. Read more about our DEI commitments here.
Obligatory small print
Please note that we do not accept applications or résumés from recruiters. Any unsolicited CVs, profiles, or names, submitted in any format, by any channel, to any of our team, will be deemed to fall outside any terms and/or conditions with either the person submitting the information or their company of employment/representation.
By submitting your application to Tessian, you consent to Tessian retaining your information and contacting you about future job opportunities, that may be of interest, for up to 2 years in accordance with our Privacy Policy
Please note, that any job offers will be subject to the candidate passing background screening checks.
We're a #LI-Remote company offering Choice First working practices where possible.

Tags: Adwords Analytics Digital marketing HubSpot Machine Learning macOS Marketing campaigns Marketo Research Security Slack WordPress

Perks/benefits: Career development Flex hours Flex vacation Startup environment Team events Travel

Region: North America
Country: United States
Job stats:  2  1  0
Category: Marketing Jobs
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