Director, Product Marketing

United States

Full Time Executive-level / Director
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Evidation Health

Evidation is a platform that rewards users for healthy actions and helps them contribute to important research.

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**Work from where you are - considering candidates in San Mateo, Santa Barbara, or US-based remote**

About Evidation

Evidation creates new ways to measure and improve health in everyday life. Built upon a foundation of user privacy and control over permissioned health data, Evidation's consumer platform is trusted by millions of individuals—generating data with unprecedented speed, scale, and rigor. We partner with leading healthcare companies to understand health and disease outside the clinic walls. Evidation is working to bring people individualized, proactive, and accessible healthcare—faster. Founded in 2012, Evidation is headquartered in California with employees working from around the globe.

We are seeking a driven and experienced Product Marketing leader to join our collaborative team, working to understand and develop strategic product marketing for enterprise customers. As Director of Product Marketing, you will help own the marketing strategy and execution for a critical part of Evidation’s business.

RESPONSIBILITIES

  • Lead product marketing for Evidation’s commercial business, establishing the go-to-market strategy and driving product adoption.
  • Craft high-level product positioning and messaging, extending from brand messaging foundation and framework. 
  • Bring the market problem(s) and Evidation’s solutions to life through creation of clear, targeted marketing materials including: pitch decks, one-pagers, webinars, web presence, event materials, customer referral stories, sharable clinical content, video content, etc.
  • Through a strong partnership with commercial market-facing sales team, create and manage support including sales training, sales materials, market insight reporting, RFP/proposal templates, and key account support
  • Execute successful go-to-market strategies for the commercial team to drive awareness, education, selection, and recurring revenue
  • Support the feedback loop and reporting process based on primary and secondary research learnings to inform strategy, communications, and targeting
  • Collect and communicate client / prospect feedback to product, business development and senior leadership teams 
  • Monitor competition, inform business leaders through market monitoring, research and competitor insight reports
  • Ensure message & brand alignment across market-facing content and engagement materials

QUALIFICATIONS

Minimum Qualifications:

  • 7+ years experience in B2B marketing, where you’ve owned messaging and segmentation, positioning, research, sales enablement, and the feedback loop
  • 5+ years of experience specifically in a product marketing team
  • Ability to translate competitor, customer, market, and product insights into messaging and content for a cohesive, targeted sales journey
  • Has created buyer journey maps / sales journey maps, playbooks, and programs and seen them through to success
  • Exceptional communicator and brand storyteller
  • Self-motivated, enthusiastic problem-solver who takes calculated risks and continually iterates towards driving better results. Has run experiments to iterate on marketing messaging
  • Possess the ability to prioritize work and function in high levels of ambiguity and with shifting priorities
  • Stellar problem solver and self-starter

Preferred Qualifications:

  • Prior experience in healthcare or health-tech industry 
  • Experience with or knowledge of pharmaceutical companies
  • Bachelor’s or Master’s degree in marketing or related field

Evidation Health values diversity and is committed to equal opportunity for all persons without regard to sex (including pregnancy, childbirth or related medical conditions), gender identity, gender expression, race, color, national origin, ancestry, citizenship, age, religion, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information or any other legally protected characteristic.

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Tags: B2B Go Product positioning Research RFP Training

Region: North America
Country: United States
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