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Growth Marketing Manager (B2B)

Remote - United States

About the Growth Marketing Manager (B2B) at Headspace:

Headspace’s mission is to provide every person access to lifelong mental health support. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. Our team of experts ranges from mental health clinicians to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive.

Headspace enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry and EAP services under one roof. Our B2B business is the largest and fastest growing channel at Headspace, supporting 4,000+ enterprises and 50+ million covered lives. 

As the Growth Marketing Manager (B2B) for Headspace you'll develop and execute high-performing, best-in-class campaigns targeting prospects for Headspace’s enterprise offerings. The campaigns will run across a variety of channels including digital, webinars, email marketing, direct mail and field events. Reporting to the Group Manager, B2B Growth Marketing, you'll collaborate with a cross-functional team of internal colleagues and agencies to meet or exceed forecasted business targets.

In this role, you'll apply design thinking principles to develop innovative marketing solutions, proactively identify campaign optimization opportunities, and serve as a subject matter expert for B2B growth marketing initiatives.

***We are currently a remote-first company but there is a strong preference for this role to be located in SF or LA to regularly come into the office.***

What you will do:

  • Design, execute, and proactively optimize B2B marketing campaigns across multiple channels, using design thinking principles to create innovative solutions (ie: ABM, digital, webinars, email, direct mail) to drive awareness and demand for Headspace’s B2B offerings.
  • Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners.
  • Develop content and copy for webinars and email campaigns.
  • Measure, analyze, and report campaign performance.
  • Serve as the technical expert for marketing automation and campaign execution, documenting best practices and sharing insights across teams.
  • Proactively identify campaign risks and opportunities through data analysis, developing mitigation strategies before issues arise.
  • Act as a subject matter expert for the B2B marketing team, providing guidance …
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