Director, Global Marketing for HIV – Daily Treatment Programs

Job Description

Location: Rahway, NJ

The Director of Global Marketing for HIV – Daily Treatment Programs will play a pivotal role in supporting the Executive Director, Global Marketing for HIV – Daily Treatment Programs in driving the global commercial success of our HIV daily treatment portfolio and making a significant impact on the lives of people living with HIV worldwide. In this important position, you will be responsible for supporting the development of sophisticated marketing strategies through a comprehensive management of data and analytics, as well as coordinating market research for positioning and value proposition. You will work closely with cross-functional teams to ensure the successful launch of new HIV daily treatment programs and provide strategic leadership to the promotional team, ensuring best-in-class launch planning and implementation. Additionally, you will engage countries in sharing best practices and foster connections to support daily HIV performance and launch readiness.

Your efforts will be focused on co-leading and executing a best-in-class launch and establishing an investigational drug daily treatment program as the cornerstone of our Company's HIV pipeline, aiming to regain a leadership position in the highly competitive HIV market. This role offers high visibility within the fast-growing HIV franchise and strong potential for professional development and growth.

HIV continues to significantly affect more than 38 million individuals worldwide, with over 1.5 million new infections occurring each year. The progress of medical advancements has transformed HIV from a once-deadly sentence to a manageable chronic disease. However, as people with HIV age, the risk of developing comorbidities increases, and they are exposed to antiretroviral treatment for extended periods of time. To address these challenges, innovation is crucial to alleviate the burden of HIV on individuals, communities, and societies.

Key Responsibilities:

Support the Development of Marketing Strategies:

• Conduct comprehensive data analysis and analytics to inform marketing strategies, including cannibalization, share assumptions, switching behaviors, patient journey, and segment size.

• Utilize market research to identify and leverage demographic trends and customer insights, ensuring the development of effective branding and value proposition.

• Coordinate market research efforts to gather critical insights for precise product positioning and differentiation.

• Collaborate closely with cross-functional teams to align marketing strategies with overall business objectives.

Lead the Development of Strategic Launch Plans and Tactics:

• Collaborate with the Executive Director and cross-functional teams to develop a comprehensive roadmap for the development of launch assets and plans, ensuring alignment with global objectives.

• Support the development and …