Conversion Rate Optimization (CRO) Analyst

Remote, Contiguous United States

About SmartAsset:

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.

About the Job:

As a Conversion Rate Optimization (CRO) Analyst at SmartAsset, you will be instrumental in enhancing the effectiveness of our on-site presence. You will focus on creating, executing, and analyzing A/B tests to optimize user experiences across our website, with a keen eye on improving conversion rates across both B2C and B2B segments. This is a high visibility, hands-on role with the opportunity to autonomously develop a testing backlog, manage the execution and management of tests, and present findings to stakeholders.


  • Design and implement A/B tests using Optimizely, leveraging your skills in HTML, CSS, and JavaScript to modify web elements directly.
  • Work with paid marketing teams to identify and prioritize opportunities to improve conversion rates of landing pages
  • Optimize landing pages and advertorials, experimenting with CTAs, hero images, and various site features to maximize conversion rates.
  • Specifically tailor optimization strategies for B2B landing pages to meet the unique needs of our needs of our business.
  • Own the development and management of a robust testing backlog, prioritizing CRO tests for both B2C and B2B landing pages.
  • Continuously enhance the performance of our blog pages, ensuring alignment with our overall CRO strategies.
  • Effectively pull and leverage data to generate insights and inform decisions around overall landing page strategy, opportunity, and feature prioritization.

Skills / Experience You Have:

  • Proficient in HTML, CSS, and a basic understanding of JavaScript.
  • Experienced with A/B testing platforms, preferably Optimizely.
  • Strong analytical skills and a data-driven approach to decision making.
  • Excellent communication and project management skills.
  • Full knowledge of growth marketing levers (key metrics, how they affect each other)
  • Prior experience in CRO, digital marketing, or a related field.
  • Strong understanding of pixels, UTM parameters, and online ad tracking
  • Bachelor's degree in marketing, economics, or a related field

Skills / Experience Preferred:

  • UI/UX design experience, preferably with Figma
  • SQL proficiency
  • Experience with Unbounce
  • Experience with GA4, Mixpanel, Tableau, or other data visualization platforms

Available Benefits and Perks: 

  • All roles at SmartAsset are currently and are intended to remain remote - flexibility to work from anywhere in the contiguous US
  • Medical, Dental, Vision - multiple packages available based on your individualized needs
  • Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available 
  • Supplemental Short-term and Long-term Disability
  • FSA: Medical and Dependant Care 
  • 401K
  • Equity packages for each role
  • Time Off: Vacation, Sick and Parental Leave
  • EAP (Employee Assistance Program)
  • Financial Literacy Mentoring Program
  • Pet Insurance
  • Home Office Stipend


SmartAsset is an equal-opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please contact us at


California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents*  $55,000-78,000 + Bonus eligible + RSUs + benefits.

Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.



Job Profile


Remote, Contiguous United States


401(k) EAP Employee Assistance Program Equity packages Financial Literacy Mentoring Program FSA Home office stipend Life & AD&D insurance Medical, Dental & Vision Insurance Parental leave Pet Insurance Remote work Short Term and Long Term Disability Time off

  • Design and implement A/B tests
  • Enhance blog pages performance
  • Optimize landing pages and advertorials
  • Own the development and management of a testing backlog
  • Pull and leverage data for insights
  • Tailor optimization strategies for B2B landing pages

A/B Testing Communication CSS GA4 HTML Javascript Mixpanel Optimizely SQL Tableau UI/UX Design


Bachelor's degree