Conversation Strategist Contractor

Who We Are

We are seeking a highly motivated, creative, and detail-oriented Conversation Strategist to join our Conversation Strategy Team. This role focuses on strategic communication planning, conversational copywriting, and campaign planning. The ideal candidate will have extensive and demonstrated expertise in career coaching with adult learners. They will contribute to the development and optimization of conversational experiences across various strategic partnerships and Best Practice Collections. As an individual contributor with no direct managerial responsibilities, you will work closely with senior team members, contractors and cross-functional teams to enhance our conversational content and ensure alignment with our strategic objectives.

Do you have questions? Our users have millions, so it’s imperative that our messaging reaches learners in a proactive way along their career journey. As a Conversation Strategist contractor at Mainstay, you will help implement SMS strategic planning and build messages to support our end users. 

At Mainstay, we believe one conversation can spark a brighter future. Our Engagement Platform makes it easy for colleges and businesses to start and measure conversations that drive action at scale. From our rigorous research methods to our Behavioral Intelligence framework — everything we do is designed to help people take the next step toward achieving their goals.

This is your chance to make an impact on the lives of students as they move through their journey of education to career. We’ll provide the environment for you to master your skills and find both personal and professional growth. We are invested in promoting from within and providing the support and mentorship aimed at your long term success.

The Conversation Strategy team is a group of higher education experts that enables our colleagues to deliver strategic communication plans with research backed conversation design.    

What You’ll Do

• Research and develop engaging conversational content.
• Create and optimize an engagement calendar for career coaching 
• Contribute to the development of FAQs and answers to support the AI Knowledge Base (KB)
• Build and test various innovative designs in copywriting for scripts (including gamification, A/B testing, strategic audience segmentation, etc.).
• Provide trainings to share expertise with conversation strategy team

What You’ll Have

• 5+ years of experience with higher education populations, student audiences will vary based on the needs of our partner institutions
• Expertise in a career coaching with adult learners 
• Documented research experience on …