B2B Paid Media Senior Manager - US (NY - Remote)

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

We are hiring a B2B PAID MEDIA SENIOR MANAGER to our MARKETING team in NEW YORK! 

As part of our Marketing team, you will be responsible for all Paid Media, reporting to the Global lead of Paid Media, and leading efforts to generate leads and increase ROAs.

YOUR IMPACT

• Drive revenue growth in B2B and B2C audiences through Paid media strategies: Launch, optimize, and track paid advertising campaigns to acquire new MQLs, SMBs, and end-user subscriptions leading a team of Paid Media specialists.
• Provide strategic and hands-on leadership on budget allocation, highly analytical cost optimization, campaign structure, and reach/frequency strategies to improve ROAs, CPL, and CPA. Manage Paid Media through completion: strategy, design, operations, and reporting.
• Coordinate the development of effective campaigns, including keyword lists and creative approval (with agencies and internal teams), finding innovative and cost-effective ideas to increase ROI in the US, Latam, and Europe.
• Implement successful tracking and reporting for Revenue and Lead Generation from Paid channels, working with Analytics and Martech teams.
• Build Media plans, forecast the impact initiatives, and regularly identify and implement new opportunities to improve current processes and approaches. Define spending across channels considering seasonality, channel …