Audience Platform Lead-Remote

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios. Our heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inform people-based marketing strategies. Our combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology promote improvwed marketing results and competitive advantage. With 9,600 employees, we are headquartered in Columbia, Maryland, with 24 additional offices in the US and 29 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

Role Purpose

You will create solution architectures for systems ensuring all recommendations are explored for time, cost and compliance to our client policies while meeting the business’ requirements. We are looking for an effective Audience Platform Lead to join our team. You will report to the CDP Delivery Lead

Important Responsibilities

• Design and present technical solution with all data ingestion, transformation & scheduling to review & sign-off with Client.

• Analyze customer use cases, available data to prepare for automated & ongoing data ingestion to meet customer requirements.

• Ensures agreement of requirements, Merkle policies, and industry best practices

• Creates solution design options based on requirements and the standards, patterns and procedures of the Client.

• Architect data feeds, design platform configurations and components needed to run complex automated campaigns.

• Completes detailed solution design documentation, including input into the Client’s standard reference models

• Identifies CDP enhancements, extending frameworks and incorporating new ideas

• Creates necessary workflows to extract data, transform the data & load the data into CDP

• Data Transformation & ETL through custom development & automated solution

• Data Ingestion through custom development to meet Client requirements

• Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology

• Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers

• Deploys final solution to a production environment (or Client end-state environment)

• Identifies and resolve issues related to overall platform performance from data ingestion to data distribution

• Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards

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