Associate Director, Global Marketing - Companion Animal, Customer Engagement & Multi-Channel Marketing

Job Description

Companion Animal Global Marketing – Associate Director, Customer Engagement & Multi-Channel Marketing

The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our company's Animal Health has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth.

Bravecto, Nobivac, Caninsulin, and the Otic Portfolio are leaders within their respective categories in the Companion Animal Health market.

In this new position, the Associate Director, Customer Engagement & Multi-Channel Marketing leads the communications plans and directs the cross portfolio creative development process for development of tactics supporting cross portfolio initiatives. The incumbent will aim at providing and capturing the most value of launches at customer level. Efforts are aligned with strategic guidance set at franchise level integrating region/key market needs with the Regional Directors to execute tactics to pet owners and influencers.

You will have responsibility to direct and create customer journeys for marketing planning and launch initiatives. The incumbent will bring proven, marketing, marketing communications, and business experience to influence internal and external audience behavior by establishing a systematic process for making marketing decisions which help our company's Animal Health achieve optimal performance. These will include directing multi-channel marketing journeys, customer segmentation mapping, impacting direct selling and digital channel marketing efforts, creating consistent planning and project management processes that ensure effective and consistent implementation.

The Associate Director, Customer Engagement & Multi-Channel Marketing reports directly to the Executive Director, Global Customer Marketing & Commercial Acceleration and establishes marketing excellence ability within CABU for the implementation of multi-million-dollar marketing campaigns across the globe.

This position is an essential interacting and influencing at all levels of the company as needed (including Senior Executives) to ensure optimized and successful Companion Animal strategic launches.

Key responsibilities:

• Ensures high level and detailed journeys are developed and fully aligned for internal and external customers and target audiences which reflect multi-Channel marketing planning including digital, online, traditional, Influencer, KOL, distribution, Face to Face, etc.

• Responsible for Market Mapping to define and prioritize target segments by creating a meaningful and actionable market frame, driven by hypothesis, and informed by data.

• Defines customer portrait by creating a holistic picture of customer personas, behaviors, motivations, and influences that can be used to develop activation strategies for achieving …