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Associate Director, Growth Marketing

United States
    • Over 8 years of experience, including 5+ years specializing in performance media and growth marketing 
    • Previous experience in a leadership role
    • Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

    Start your adventure with Zip 

    At Zip, our marketing organization is pivotal in shaping how customers perceive our brand and services as we challenge conventional payment norms. We are dedicated to cultivating both commercial and cultural capital for Zip, emphasizing customer-centricity through creative problem-solving and informed marketing strategies. Our marketing team, spanning various disciplines like brand, market research, creative, partner marketing, affiliates, and CRM, thrives on analytical thinking and lateral approaches. We foster a supportive environment where feedback is encouraged, risks are taken, and continuous learning is a cornerstone, promoting healthy collaboration and positive intent.

    Within Zip, the Integrated Marketing team spearheads a comprehensive growth strategy, focusing on expanding the Zip user base by enhancing Zip’s customer experience. This team focuses on driving product adoption and activation, repeat purchases, and re-activation. Their responsibilities encompass owned and paid media, customer communications to nurture the customer file, product marketing, offer strategy, and growth-centric design. With clear KPIs in place, the team ensures performance measurement and optimization to drive Zip's sustained growth and success

    Interesting problems you’ll get to solve

    • How can Zip scale customer acquisition efforts effectively in this current media and regulatory environment?
    • How should Zip be thinking about its cost of growth? How much should Zip be investing in growth?
    • Are there any channels or partnerships that can deliver growth to Zip that are currently untapped?
    • How does brand investment play a role in performance media effectiveness?

    Core job functions

    • Deliver measurable impact to the business, with the primary objective of Zip direct-to-customer user growth by focusing on the following areas:
      • Performance media
      • Affiliate partnerships
      • Referral products 
      • Organic traffic channels (SEO & ASO)
    • Manage the performance budget and report on new customer funnels
      • Partner with risk, product, and product marketing teams to understand activation trends 
    • Partner with FP&A on performance forecasting for the business
    • Own the relationship with the performance media agency 
    • Be a leader on a team of seasoned marketers and subject matter experts to deliver great work 
    • Ensure work prioritized by the team is aligned to company strategic initiatives, and partner with cross-functional partners in the product, tech, finance, legal, and compliance orgs to deliver 
    • Partner with other marketing leadership team members, specifically for Brand and partner marketing to support with paid media execution across other functions

    What you’ll bring to the team 

    • 8+ years of experience, of which 5+ years specializing in performance media/growth 
    • 2+ years in a leadership role
    • Creative and strategic thinking
    • Comfort with risk taking
    • Comfort engaging with SLT members
    • Comfort co-working remotely

    What you’ll get in return

    Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

    We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

    We think these are just some of the best things about being a Zipster. We will also offer you:

    • Flexible working culture
    • Incentive programs
    • 20 days PTO every year
    • Generous paid parental leave
    • Leading family support policies
    • 100% employer covered insurance
    • Beautiful Midtown office with a casual dress code

    Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

    The annual base Pay Range for this position is $144,000- $207,000. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy.

    Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

    If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

    Be a part of a team that reflects the diversity of our customers

    We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

    Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience. Zip participates in the federal government’s E-Verify program

    And finally…get to know us

    Zip is a global ‘Buy Now, Pay Later’ company that gives our millions of customers simpler and fairer ways to pay. 

    We are proud to be a global business built around our US and ANZ core markets working with merchant partners including Amazon, Best Buy, eBay and Uber. United by our mission, purpose and values - Customer First, Own It, Stronger Together & Change The Game - we are the next generation of payments, helping people across the globe to fearlessly take control of their financial future.

    We are Zip, and we are just getting started.

    I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms

    Before you apply, give Zip a try   -> rebrand.ly/check-zip-out

    Zip participates in the federal government’s E-Verify program

We are a proud 2025 Circle Back initiative employer and will respond to every applicant.

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